The Resource Unleashing the power of PR : a contrarian's guide to marketing and communication, Mark Weiner

Unleashing the power of PR : a contrarian's guide to marketing and communication, Mark Weiner

Label
Unleashing the power of PR : a contrarian's guide to marketing and communication
Title
Unleashing the power of PR
Title remainder
a contrarian's guide to marketing and communication
Statement of responsibility
Mark Weiner
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
COO
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Weiner, Mark
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.W37 2006
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
International Association of Business Communicators
http://library.link/vocab/subjectName
  • Public relations
  • Business communication
  • Communication in marketing
  • BUSINESS & ECONOMICS
  • Business communication
  • Communication in marketing
  • Public relations
Label
Unleashing the power of PR : a contrarian's guide to marketing and communication, Mark Weiner
Link
https://ezproxy.lib.ou.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=163106
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xxi, 247 pages)
Form of item
online
Isbn
9780787985998
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)70823376
  • (OCoLC)ocm70823376
Label
Unleashing the power of PR : a contrarian's guide to marketing and communication, Mark Weiner
Link
https://ezproxy.lib.ou.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=163106
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xxi, 247 pages)
Form of item
online
Isbn
9780787985998
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)70823376
  • (OCoLC)ocm70823376

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