The Resource Unleash different : achieving business success through disability, Rich Donovan

Unleash different : achieving business success through disability, Rich Donovan

Label
Unleash different : achieving business success through disability
Title
Unleash different
Title remainder
achieving business success through disability
Statement of responsibility
Rich Donovan
Creator
Subject
Language
eng
Summary
"If you discovered a new market comprising 53% of the world's population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment--in this case, the disability market. Business managers will come to understand how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world's biggest emerging market, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for "crippled children" to manage 6 billion dollars for one of Wall Street's leading firms. He makes it easy to relate to the business goal of serving disability--because he has actually done it"--Provided by publisher
Biography type
contains biographical information
Cataloging source
CNEDM
http://library.link/vocab/creatorDate
1975-
http://library.link/vocab/creatorName
Donovan, Rich
Dewey number
650.1
Index
no index present
LC call number
HF5386
LC item number
.D652 2018
Literary form
non fiction
http://library.link/vocab/subjectName
  • Success in business
  • People with disabilities
  • Consumers with disabilities
  • Labor market
  • Marketing
  • Consumers with disabilities
  • Labor market
  • Marketing
  • People with disabilities
  • Success in business
Target audience
adult
Label
Unleash different : achieving business success through disability, Rich Donovan
Instantiates
Publication
Copyright
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Prologue: Just the beginning -- Part one: Growing up different (1. The short bus ; 2. Blowing up barriers ; 3. Hockey helmets and tennis balls ; 4. Bad to the bone (for a geek) ; 5. Wall Street calls, university begins) -- Part two: Unleashing different (6. Running for a seat in Parliament ; 7. My introduction to public finance ; 8. Columbia calling ; 9. Empire state of mind ; 10. The recruiting game ; 11. My golden key ; 12. Fly me to the moon ; 13. Mother Merrill ; 14. 9/11 and a new path forward ; 15. A big day in the life of a trader ; 16. The physics of markets ; 17. Rebranding duisability ; 18. New horizon ; 19. Close encounters: finding love ; 20. Rites of passage: from fiancé to fatherhood) -- Part three: Getting a return on different (21. A market the size of China ; 22. Getting real about the economics of disability ; 23. Pepsi, please ; 24. Engineering a new stock index ; 25. Going public ; 26. The charity fallacy ; 27. A billion bells)
Dimensions
24 cm
Extent
262 pages
Isbn
9781770414488
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)1050108888
  • (YBP)ybp15321042
Label
Unleash different : achieving business success through disability, Rich Donovan
Publication
Copyright
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Prologue: Just the beginning -- Part one: Growing up different (1. The short bus ; 2. Blowing up barriers ; 3. Hockey helmets and tennis balls ; 4. Bad to the bone (for a geek) ; 5. Wall Street calls, university begins) -- Part two: Unleashing different (6. Running for a seat in Parliament ; 7. My introduction to public finance ; 8. Columbia calling ; 9. Empire state of mind ; 10. The recruiting game ; 11. My golden key ; 12. Fly me to the moon ; 13. Mother Merrill ; 14. 9/11 and a new path forward ; 15. A big day in the life of a trader ; 16. The physics of markets ; 17. Rebranding duisability ; 18. New horizon ; 19. Close encounters: finding love ; 20. Rites of passage: from fiancé to fatherhood) -- Part three: Getting a return on different (21. A market the size of China ; 22. Getting real about the economics of disability ; 23. Pepsi, please ; 24. Engineering a new stock index ; 25. Going public ; 26. The charity fallacy ; 27. A billion bells)
Dimensions
24 cm
Extent
262 pages
Isbn
9781770414488
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)1050108888
  • (YBP)ybp15321042

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