The Resource The social web in the hotel industry : the impact of the social web on the information process of German hotel guests, Nadine Chehimi

The social web in the hotel industry : the impact of the social web on the information process of German hotel guests, Nadine Chehimi

Label
The social web in the hotel industry : the impact of the social web on the information process of German hotel guests
Title
The social web in the hotel industry
Title remainder
the impact of the social web on the information process of German hotel guests
Statement of responsibility
Nadine Chehimi
Creator
Subject
Genre
Language
eng
Summary
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search. Contents The social web Tourist information search The German hotel market Target Groups Lecturers and students of marketing, communication and tourism Hoteliers and marketing specialists The Author Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain
Cataloging source
E7B
http://library.link/vocab/creatorName
Chehimi, Nadine
Dewey number
650
Illustrations
illustrations
Index
no index present
LC call number
HB171
LC item number
.C44 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Economics
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Science économique
  • Affaires
  • Economics
  • Marketing
  • Business and Management
  • Business and Management, general
  • Marketing
  • Market Research/Competitive Intelligence
Label
The social web in the hotel industry : the impact of the social web on the information process of German hotel guests, Nadine Chehimi
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-658-04544-9
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The Social Web -- Tourist Information Search -- The German Hotel Market -- Methodology -- Results of the Survey -- Concluding Remarks
Dimensions
unknown
Extent
1 online resource (200 pages)
Form of item
online
Isbn
9783658045432
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-658-04544-9
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)868922664
  • (OCoLC)ocn868922664
Label
The social web in the hotel industry : the impact of the social web on the information process of German hotel guests, Nadine Chehimi
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-658-04544-9
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The Social Web -- Tourist Information Search -- The German Hotel Market -- Methodology -- Results of the Survey -- Concluding Remarks
Dimensions
unknown
Extent
1 online resource (200 pages)
Form of item
online
Isbn
9783658045432
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-658-04544-9
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)868922664
  • (OCoLC)ocn868922664

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