The Resource The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004, Daron R. Shaw

The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004, Daron R. Shaw

Label
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004
Title
The race to 270
Title remainder
the Electoral College and the campaign strategies of 2000 and 2004
Statement of responsibility
Daron R. Shaw
Title variation
Electoral College and the campaign strategies of 2000 and 2004
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Shaw, Daron R.
Dewey number
324.973/0929
Illustrations
illustrations
Index
index present
LC call number
JK1976
LC item number
.S53 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Political campaigns
  • Electoral college
  • Advertising, Political
  • Communication in politics
  • Presidents
  • Presidents
Label
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004, Daron R. Shaw
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 213-222) and index
Contents
Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004
Dimensions
23 cm.
Extent
xii, 232 p.
Isbn
9780226751344
Isbn Type
(pbk. : alk. paper)
Lccn
2006011428
Other physical details
ill.
System control number
  • 2674024-01okla_normanlaw
  • (SIRSI)2674024
  • (Sirsi) i9780226751337
  • (OCoLC)67345845
Label
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004, Daron R. Shaw
Link
Publication
Bibliography note
Includes bibliographical references (p. 213-222) and index
Contents
Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004
Dimensions
23 cm.
Extent
xii, 232 p.
Isbn
9780226751344
Isbn Type
(pbk. : alk. paper)
Lccn
2006011428
Other physical details
ill.
System control number
  • 2674024-01okla_normanlaw
  • (SIRSI)2674024
  • (Sirsi) i9780226751337
  • (OCoLC)67345845

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