The Resource The new Chinese traveler : business opportunities from the Chinese travel revolution, Gary Bowerman

The new Chinese traveler : business opportunities from the Chinese travel revolution, Gary Bowerman

Label
The new Chinese traveler : business opportunities from the Chinese travel revolution
Title
The new Chinese traveler
Title remainder
business opportunities from the Chinese travel revolution
Statement of responsibility
Gary Bowerman
Creator
Author
Subject
Language
eng
Summary
"Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Bowerman, Gary
Dewey number
910.68/8
Index
index present
LC call number
G 155 .C6 B68 2014
Literary form
non fiction
Series statement
Palgrave pocket consultants
http://library.link/vocab/subjectName
  • Chinese
  • International travel
  • Business travel
  • Tourism
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Chinesen
  • Reise
  • Tourismus
Label
The new Chinese traveler : business opportunities from the Chinese travel revolution, Gary Bowerman
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- 1. Beyond the Middle Kingdom: The Makings of a Travel Revolution 2. Building A Brand New Industry: From ADS to the New Tourism Law 3. Going Global: China's New Travel Class Spreads its Wings 4. Magnetised by Macau: Creating a Global Tourism Phenomenon 5. The Purchasing Prerogative: Hong Kong and Shopping Tourism 6. Sun, Sea & Shopping: China Goes to the Beach 7. Lights, Camera, Action: Chinese Tourism on TV and Film8. All Around the World: Tourism Marketers Target China 9.A Place to Stay: Checking in With Chinese Travellers 10. Taking Flight: China's Aviation Revolution 11. The Media Game: Publishing for the Modern Traveller 12. Smart Travel, Chinese Style: Trip Planning and New Technology 13. Keeping it Local: Fast Trains, Ski Slopes and the 'New Macao' 14. The Resort Revolution: Chinese Weekenders in Search of Style 15. Economics in Action: Business Travellers Explore New Frontiers
Dimensions
20 cm.
Extent
xi, 226 pages
Isbn
9781137397287
Lccn
2014024815
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)882530929
  • (OCoLC)ocn882530929
Label
The new Chinese traveler : business opportunities from the Chinese travel revolution, Gary Bowerman
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- 1. Beyond the Middle Kingdom: The Makings of a Travel Revolution 2. Building A Brand New Industry: From ADS to the New Tourism Law 3. Going Global: China's New Travel Class Spreads its Wings 4. Magnetised by Macau: Creating a Global Tourism Phenomenon 5. The Purchasing Prerogative: Hong Kong and Shopping Tourism 6. Sun, Sea & Shopping: China Goes to the Beach 7. Lights, Camera, Action: Chinese Tourism on TV and Film8. All Around the World: Tourism Marketers Target China 9.A Place to Stay: Checking in With Chinese Travellers 10. Taking Flight: China's Aviation Revolution 11. The Media Game: Publishing for the Modern Traveller 12. Smart Travel, Chinese Style: Trip Planning and New Technology 13. Keeping it Local: Fast Trains, Ski Slopes and the 'New Macao' 14. The Resort Revolution: Chinese Weekenders in Search of Style 15. Economics in Action: Business Travellers Explore New Frontiers
Dimensions
20 cm.
Extent
xi, 226 pages
Isbn
9781137397287
Lccn
2014024815
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)882530929
  • (OCoLC)ocn882530929

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