The Resource The global code : how a new culture of universal values is reshaping business and marketing, Clotaire Rapaille

The global code : how a new culture of universal values is reshaping business and marketing, Clotaire Rapaille

Label
The global code : how a new culture of universal values is reshaping business and marketing
Title
The global code
Title remainder
how a new culture of universal values is reshaping business and marketing
Statement of responsibility
Clotaire Rapaille
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Rapaille, Clotaire
Dewey number
306
Index
index present
LC call number
GN 365 .R37 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Culture diffusion
  • Globalization
  • Culture and globalization
  • Cosmopolitanism
  • Values
  • Industries
  • Marketing
Label
The global code : how a new culture of universal values is reshaping business and marketing, Clotaire Rapaille
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [269]-277) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part one. The global tribe : Who they are ; Where they live ; How they travel -- Part two. How they set the standards : The global code for beauty ; The global code for luxury ; The global code for pleasure -- Part three. Global codes : The global code for survival ; The global code for adaptability and change ; The global code for leadership -- Part four. The future of our planet : The global code for higher education ; The global code for millennials ; The great divide : the U-curve -- Conclusion : The satellite tribe
Dimensions
25 cm
Edition
First edition.
Extent
xi, 291 pages
Isbn
9781137279712
Lccn
2015011877
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)907060586
  • (OCoLC)ocn907060586
Label
The global code : how a new culture of universal values is reshaping business and marketing, Clotaire Rapaille
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [269]-277) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part one. The global tribe : Who they are ; Where they live ; How they travel -- Part two. How they set the standards : The global code for beauty ; The global code for luxury ; The global code for pleasure -- Part three. Global codes : The global code for survival ; The global code for adaptability and change ; The global code for leadership -- Part four. The future of our planet : The global code for higher education ; The global code for millennials ; The great divide : the U-curve -- Conclusion : The satellite tribe
Dimensions
25 cm
Edition
First edition.
Extent
xi, 291 pages
Isbn
9781137279712
Lccn
2015011877
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)907060586
  • (OCoLC)ocn907060586

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