The Resource The elements of content strategy, Erin Kissane

The elements of content strategy, Erin Kissane

Label
The elements of content strategy
Title
The elements of content strategy
Statement of responsibility
Erin Kissane
Creator
Subject
Language
eng
Summary
"Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well"--Back cover
Member of
Cataloging source
NLF
http://library.link/vocab/creatorName
Kissane, Erin
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
A Book Apart : brief books for people who make websites
Series volume
no. 3
http://library.link/vocab/subjectName
  • Web site development
  • Content analysis (Communication)
  • Strategic planning
  • Web sites
Label
The elements of content strategy, Erin Kissane
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 76-79) and index
Contents
Basic principles -- The craft of content strategy -- Tools and techniques -- In conclusion -- Bonus track. How do I get in?
Dimensions
22 cm.
Extent
81 p.
Isbn
9780984442553
Other physical details
col. ill.
System control number
  • 4435595-01okla_normanlaw
  • (SIRSI)4435595
  • (OCoLC)705367793
Label
The elements of content strategy, Erin Kissane
Publication
Bibliography note
Includes bibliographical references (p. 76-79) and index
Contents
Basic principles -- The craft of content strategy -- Tools and techniques -- In conclusion -- Bonus track. How do I get in?
Dimensions
22 cm.
Extent
81 p.
Isbn
9780984442553
Other physical details
col. ill.
System control number
  • 4435595-01okla_normanlaw
  • (SIRSI)4435595
  • (OCoLC)705367793

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