The Resource The dot.bomb survival guide, Sean Carton

The dot.bomb survival guide, Sean Carton

Label
The dot.bomb survival guide
Title
The dot.bomb survival guide
Statement of responsibility
Sean Carton
Creator
Subject
Genre
Language
eng
Action
digitized
Cataloging source
N$T
http://library.link/vocab/creatorName
Carton, Sean
Dewey number
658.8/4
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
LC item number
.C378 2002eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Electronic commerce
  • Electronic commerce
  • Success in business
  • Internet
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic commerce
  • Electronic commerce
  • Internet
  • Success in business
Label
The dot.bomb survival guide, Sean Carton
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=65979
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The Dot Bomb Survival Guide; copyright; contents; foreword; preface; acknowledgments; lies, damn lies, and business models; now, everything is different; B2B exchanges; name your own price; the rise and fall of Priceline and WebHouse (and Priceline's rise again?); virtual communities; COMMUNITY RECEDES FROM COMMERCE; SIXDEGREES FROM PROFITABILITY; CAN'T WE ALL JUST GET ALONG?; pay- to- surf; finding the right model: lessons learned; the customer? what customer?; the online customer; WHO IS YOUR CUSTOMER?; WHAT DO YOUR CUSTOMERS DO?; turnons: why people buy online
  • Turnoffs: what keeps browsers from becoming buyersexperience matters; CUSTOMERS AND BRANDS: IT'S THE EXPERIENCE THAT COUNTS; THE ECONOMIC IMPACT OF CUSTOMER EXPERIENCE; THE ELEMENTS OF EXPERIENCE; dropping their end of the sofa: Living. com and Furniture. com; FURNITURE. COM: WHEN BROWSERS DON'T BECOME BUYERS; LIVING. COM; selection kills; the costs of customer loyalty; wireless: bonanza or boondoggle? ask the consumer!; how to survive: the four pillars of customer experience; ADDING VALUE; PROVIDING INFORMATION; BUILDING BRAND; PROVIDING CUSTOMER SERVICE
  • Fashion victims and supermodels: push, the first big web fadthe difference between a fad and a revolution; kill your tv; PointCast; push different; BackWeb; MARIMBA; today's fads or tomorrow's revolutions: what can we learn from push?; the perils (and promises) of softwa re products and services sold over the Internet; products in the digital age; innovation at Internet speed; virtual reality makes a play; the real and the virtual: MusicMaker. com; beware the effects of bandwidth: EZGamer. com; from here to cyberspace; ASPs: virtual products (virtual profits?)
  • Respect the cost of change ... and think differentburnout: short- term thinking = short- term companies; how the concept of public markets changed; money changes everything; ecommerce: long- term customers = profits; Clickmango. com: 4 million to 0 in 4 months; Pets. com: traffic now, profits later; MotherNature. com: artificial growth, natural death; making it big in ecommerce by starting small; the Cadillac syndrome: UrbanBoxOffice. com; the ripple effect; the art of the long view; hype bites back: marketing disasters ... and success stories; just the facts; brand and the dot. com
  • Acquiring customersthe Super Bowl shuffle; big disasters beyond the Bowl; when brand recognition isn't enough; dot. com fatigue and the big shift; spinning the Web; spinning a crisis into a movement; avoiding the bite; the road to hell is advertising supported; how it works; problems with advertising- supported revenue models; portals: when expenses don't meet ad revenues; niche sites with smaller audiences; multiple revenue streams = dot. com survival; on the bleeding edge; Pop. com: too far ahead of the curve; free PCs ... at a price; riding the attention stream into the contact zone
Dimensions
unknown
Extent
1 online resource (xviii, 269 pages)
Form of item
online
Isbn
9780071389778
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
D5F692F0-BBC6-4302-A8B6-80D41E21F898
System control number
  • (OCoLC)49851887
  • (OCoLC)ocm49851887
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
The dot.bomb survival guide, Sean Carton
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=65979
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The Dot Bomb Survival Guide; copyright; contents; foreword; preface; acknowledgments; lies, damn lies, and business models; now, everything is different; B2B exchanges; name your own price; the rise and fall of Priceline and WebHouse (and Priceline's rise again?); virtual communities; COMMUNITY RECEDES FROM COMMERCE; SIXDEGREES FROM PROFITABILITY; CAN'T WE ALL JUST GET ALONG?; pay- to- surf; finding the right model: lessons learned; the customer? what customer?; the online customer; WHO IS YOUR CUSTOMER?; WHAT DO YOUR CUSTOMERS DO?; turnons: why people buy online
  • Turnoffs: what keeps browsers from becoming buyersexperience matters; CUSTOMERS AND BRANDS: IT'S THE EXPERIENCE THAT COUNTS; THE ECONOMIC IMPACT OF CUSTOMER EXPERIENCE; THE ELEMENTS OF EXPERIENCE; dropping their end of the sofa: Living. com and Furniture. com; FURNITURE. COM: WHEN BROWSERS DON'T BECOME BUYERS; LIVING. COM; selection kills; the costs of customer loyalty; wireless: bonanza or boondoggle? ask the consumer!; how to survive: the four pillars of customer experience; ADDING VALUE; PROVIDING INFORMATION; BUILDING BRAND; PROVIDING CUSTOMER SERVICE
  • Fashion victims and supermodels: push, the first big web fadthe difference between a fad and a revolution; kill your tv; PointCast; push different; BackWeb; MARIMBA; today's fads or tomorrow's revolutions: what can we learn from push?; the perils (and promises) of softwa re products and services sold over the Internet; products in the digital age; innovation at Internet speed; virtual reality makes a play; the real and the virtual: MusicMaker. com; beware the effects of bandwidth: EZGamer. com; from here to cyberspace; ASPs: virtual products (virtual profits?)
  • Respect the cost of change ... and think differentburnout: short- term thinking = short- term companies; how the concept of public markets changed; money changes everything; ecommerce: long- term customers = profits; Clickmango. com: 4 million to 0 in 4 months; Pets. com: traffic now, profits later; MotherNature. com: artificial growth, natural death; making it big in ecommerce by starting small; the Cadillac syndrome: UrbanBoxOffice. com; the ripple effect; the art of the long view; hype bites back: marketing disasters ... and success stories; just the facts; brand and the dot. com
  • Acquiring customersthe Super Bowl shuffle; big disasters beyond the Bowl; when brand recognition isn't enough; dot. com fatigue and the big shift; spinning the Web; spinning a crisis into a movement; avoiding the bite; the road to hell is advertising supported; how it works; problems with advertising- supported revenue models; portals: when expenses don't meet ad revenues; niche sites with smaller audiences; multiple revenue streams = dot. com survival; on the bleeding edge; Pop. com: too far ahead of the curve; free PCs ... at a price; riding the attention stream into the contact zone
Dimensions
unknown
Extent
1 online resource (xviii, 269 pages)
Form of item
online
Isbn
9780071389778
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
D5F692F0-BBC6-4302-A8B6-80D41E21F898
System control number
  • (OCoLC)49851887
  • (OCoLC)ocm49851887
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

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