The Resource The attention merchants : the epic scramble to get inside our heads, Tim Wu

The attention merchants : the epic scramble to get inside our heads, Tim Wu

Label
The attention merchants : the epic scramble to get inside our heads
Title
The attention merchants
Title remainder
the epic scramble to get inside our heads
Statement of responsibility
Tim Wu
Creator
Subject
Language
eng
Summary
"Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century’s growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of 'attention merchants' has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Wu, Tim
Index
index present
LC call number
HF5811
LC item number
.W82 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Marketing
  • Consumer behavior
Label
The attention merchants : the epic scramble to get inside our heads, Tim Wu
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [347]-385) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction. Here's the deal -- Chapter 1. The first attention merchants -- Chapter 2. The alchemist -- Chapter 3. For king and country -- Chapter 4. Demand engineering, scientific advertising, and what women want -- Chapter 5. A long lucky run -- Chapter 6. Not with a bang but with a whimper -- Chapter 7. The invention of prime time -- Chapter 8. The prince -- Chapter 9. Total attention control, or the madness of crowds -- Chapter 10. Peak attention, American style -- Chapter 11. Prelude to an attentional revolt -- Chapter 12. The great refusal -- Chapter 13. Coda to an attentional revolution -- Chapter 14. Email and the power of the check-in -- Chapter 15. Invaders -- Chapter 16. AOL pulls 'em in -- Chapter 17. Establishment of the celebrity-industrial complex -- Chapter 18. The Oprah model -- Chapter 19. The panopticon -- Chapter 20. The kingdom of content : this is how you do it -- Chapter 21. Here comes everyone -- Chapter 22. The rise of clickbait -- Chapter 23. The place to be -- Chapter 24. The importance of being microfamous -- Chapter 25. The fourth screen and the mirror of Narcissus -- Chapter 26. The web hits bottom -- Chapter 27. A retreat and a revolt -- Chapter 28. Who's boss here? -- Epilogue. The temenos
Dimensions
25 cm
Edition
First edition.
Extent
viii, 403 pages
Isbn
9780385352017
Isbn Type
(hardback)
Lccn
2016010140
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)934676297
  • (YBP)ybp12799819
Label
The attention merchants : the epic scramble to get inside our heads, Tim Wu
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [347]-385) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction. Here's the deal -- Chapter 1. The first attention merchants -- Chapter 2. The alchemist -- Chapter 3. For king and country -- Chapter 4. Demand engineering, scientific advertising, and what women want -- Chapter 5. A long lucky run -- Chapter 6. Not with a bang but with a whimper -- Chapter 7. The invention of prime time -- Chapter 8. The prince -- Chapter 9. Total attention control, or the madness of crowds -- Chapter 10. Peak attention, American style -- Chapter 11. Prelude to an attentional revolt -- Chapter 12. The great refusal -- Chapter 13. Coda to an attentional revolution -- Chapter 14. Email and the power of the check-in -- Chapter 15. Invaders -- Chapter 16. AOL pulls 'em in -- Chapter 17. Establishment of the celebrity-industrial complex -- Chapter 18. The Oprah model -- Chapter 19. The panopticon -- Chapter 20. The kingdom of content : this is how you do it -- Chapter 21. Here comes everyone -- Chapter 22. The rise of clickbait -- Chapter 23. The place to be -- Chapter 24. The importance of being microfamous -- Chapter 25. The fourth screen and the mirror of Narcissus -- Chapter 26. The web hits bottom -- Chapter 27. A retreat and a revolt -- Chapter 28. Who's boss here? -- Epilogue. The temenos
Dimensions
25 cm
Edition
First edition.
Extent
viii, 403 pages
Isbn
9780385352017
Isbn Type
(hardback)
Lccn
2016010140
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)934676297
  • (YBP)ybp12799819

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