The Resource The Relationship of Body Weight and Skepticism towards Advertising, Sabrina Brauneis\

The Relationship of Body Weight and Skepticism towards Advertising, Sabrina Brauneis\

Label
The Relationship of Body Weight and Skepticism towards Advertising
Title
The Relationship of Body Weight and Skepticism towards Advertising
Statement of responsibility
Sabrina Brauneis\
Creator
Author
Subject
Genre
Language
eng
Summary
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study's findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Brauneis, Sabrina
Dewey number
659.1019
Index
no index present
LC call number
HF5822
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Forschungsgruppe Konsum und Verhalten
http://library.link/vocab/subjectName
  • Advertising
  • Skepticism
  • Body weight
  • Self-esteem
  • BUSINESS & ECONOMICS
  • Advertising
  • Body weight
  • Self-esteem
  • Skepticism
Label
The Relationship of Body Weight and Skepticism towards Advertising, Sabrina Brauneis\
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-658-14861-4
Instantiates
Publication
Note
4.3.2 Results
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Foreword; Preface; Table of Content; Table of Figures; Table of Tables; Table of Formulas; List of Abbreviations; 1 Introduction; 1.1 Research Purpose and Objectives; 1.2 Epistemological Approach of Research; 1.3 Thesis Structure; 2 Definition of Terms, Extended Introduction and Background; 2.1 Body Weight; 2.1.1 Definition and Measurement of Overweight and Obesity; 2.1.2 Influencing Factors; 2.1.3 Stigmatization of Overweight and Obesity in Western Society; 2.2 Self-Esteem; 2.2.1 Definition of Self-Esteem; 2.2.2 Development of Self-Esteem; 2.2.3 Influencing Factors
  • 2.2.4 Measurement of the Construct Self-Esteem2.3 Skepticism towards Advertising; 2.3.1 Definition and Development of Skepticisim towards Advertising; 2.3.2 Influencing Factors; 2.3.3 Measurement of the Construct Skepticism towards Advertising; 3 Theoretical Framework: On the Relationship of Body Weight, Self-Esteem and Skepticism towards Advertising; 3.1 Body Weight and Self-Esteem; 3.1.1 Studies of Body Weight and Self-Esteem; 3.1.2 Conclusion and Graphical Overview of the Studies; 3.1.3 Social Norms and Internalization of Social Norms; 3.1.4 Self-Esteem Theory
  • 3.1.5 Derivation of a Hypothesis3.2 Self-Esteem and Skepticism towards Advertising; 3.2.1 Studies of Self-Esteem and Skepticism towards Advertising; 3.2.2 Conclusion and Graphical Overview of the Studies; 3.2.3 Derivation of a Hypothesis; 3.3 Body Weight, Skepticism towards Advertising and the Mediating Role of Self-Esteem; 3.3.1 Social Cognitive Theory; 3.3.2 Derivation of a Research Question and a Hypothesis; 3.4 Factors Influencing the Relationship; 3.4.1 Gender as a Moderator in the Mediating Relationship; 3.4.1.1 Gender Theories; 3.4.1.2 Derivation of Hypotheses
  • 3.4.2 Education as a Moderator in the Mediating Relationship3.4.3 Specific Products Influencing the Relation of Body Weight, Self- Esteem and Skepticism towards Advertising among Women; 3.4.3.1 Cognitive Dissonance Theory; 3.4.3.2 Derivation of Hypotheses; 3.4.4 Season as an Influencing Factor of the Relation of Body Weight, Self-Esteem and Skepticism towards Advertising among Women; 3.4.4.1 Social Comparison Theory; 3.4.4.2 Heuristics; 3.4.4.3 Derivation of Hypotheses; 3.4.5 The Size of the Model Influencing the Relation of Body Weight and Skepricism towards Specific Products among Women
  • 3.5 Summary of the Derived Hypotheses4 Empirical Studies; 4.1 Study 1 -- Body Weight, Self-Esteem and Skepticism towards Adver-tising; 4.1.1 Study Design; 4.1.2 Results -- General Relation and Gender; 4.1.3 Results -- Education; 4.1.4 Discussion; 4.1.5 Limitations and Implications; 4.2 Study 2 -- Body Weight, Self-Esteem and Skepticism towards Specif-ic Products among Women; 4.2.1 Study Design; 4.2.2 Results; 4.2.3 Discussion; 4.2.4 Limitations and Implications; 4.3 Study 3 -- Body Weight, Self-Esteem and Skepticism towards Adver-tising in Different Seasons Among Women; 4.3.1 Study Design
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783658148607
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
SpringerLink
Other control number
10.1007/978-3-658-14861-4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)957127556
  • (OCoLC)ocn957127556
Label
The Relationship of Body Weight and Skepticism towards Advertising, Sabrina Brauneis\
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-658-14861-4
Publication
Note
4.3.2 Results
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Foreword; Preface; Table of Content; Table of Figures; Table of Tables; Table of Formulas; List of Abbreviations; 1 Introduction; 1.1 Research Purpose and Objectives; 1.2 Epistemological Approach of Research; 1.3 Thesis Structure; 2 Definition of Terms, Extended Introduction and Background; 2.1 Body Weight; 2.1.1 Definition and Measurement of Overweight and Obesity; 2.1.2 Influencing Factors; 2.1.3 Stigmatization of Overweight and Obesity in Western Society; 2.2 Self-Esteem; 2.2.1 Definition of Self-Esteem; 2.2.2 Development of Self-Esteem; 2.2.3 Influencing Factors
  • 2.2.4 Measurement of the Construct Self-Esteem2.3 Skepticism towards Advertising; 2.3.1 Definition and Development of Skepticisim towards Advertising; 2.3.2 Influencing Factors; 2.3.3 Measurement of the Construct Skepticism towards Advertising; 3 Theoretical Framework: On the Relationship of Body Weight, Self-Esteem and Skepticism towards Advertising; 3.1 Body Weight and Self-Esteem; 3.1.1 Studies of Body Weight and Self-Esteem; 3.1.2 Conclusion and Graphical Overview of the Studies; 3.1.3 Social Norms and Internalization of Social Norms; 3.1.4 Self-Esteem Theory
  • 3.1.5 Derivation of a Hypothesis3.2 Self-Esteem and Skepticism towards Advertising; 3.2.1 Studies of Self-Esteem and Skepticism towards Advertising; 3.2.2 Conclusion and Graphical Overview of the Studies; 3.2.3 Derivation of a Hypothesis; 3.3 Body Weight, Skepticism towards Advertising and the Mediating Role of Self-Esteem; 3.3.1 Social Cognitive Theory; 3.3.2 Derivation of a Research Question and a Hypothesis; 3.4 Factors Influencing the Relationship; 3.4.1 Gender as a Moderator in the Mediating Relationship; 3.4.1.1 Gender Theories; 3.4.1.2 Derivation of Hypotheses
  • 3.4.2 Education as a Moderator in the Mediating Relationship3.4.3 Specific Products Influencing the Relation of Body Weight, Self- Esteem and Skepticism towards Advertising among Women; 3.4.3.1 Cognitive Dissonance Theory; 3.4.3.2 Derivation of Hypotheses; 3.4.4 Season as an Influencing Factor of the Relation of Body Weight, Self-Esteem and Skepticism towards Advertising among Women; 3.4.4.1 Social Comparison Theory; 3.4.4.2 Heuristics; 3.4.4.3 Derivation of Hypotheses; 3.4.5 The Size of the Model Influencing the Relation of Body Weight and Skepricism towards Specific Products among Women
  • 3.5 Summary of the Derived Hypotheses4 Empirical Studies; 4.1 Study 1 -- Body Weight, Self-Esteem and Skepticism towards Adver-tising; 4.1.1 Study Design; 4.1.2 Results -- General Relation and Gender; 4.1.3 Results -- Education; 4.1.4 Discussion; 4.1.5 Limitations and Implications; 4.2 Study 2 -- Body Weight, Self-Esteem and Skepticism towards Specif-ic Products among Women; 4.2.1 Study Design; 4.2.2 Results; 4.2.3 Discussion; 4.2.4 Limitations and Implications; 4.3 Study 3 -- Body Weight, Self-Esteem and Skepticism towards Adver-tising in Different Seasons Among Women; 4.3.1 Study Design
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783658148607
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
SpringerLink
Other control number
10.1007/978-3-658-14861-4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)957127556
  • (OCoLC)ocn957127556

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