The Resource The Power of Communicating the Family Firm Status : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness, Margarete Rosina ; foreword by Andreas Hack

The Power of Communicating the Family Firm Status : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness, Margarete Rosina ; foreword by Andreas Hack

Label
The Power of Communicating the Family Firm Status : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
Title
The Power of Communicating the Family Firm Status
Title remainder
The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
Statement of responsibility
Margarete Rosina ; foreword by Andreas Hack
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Rosina, Margarete
Dewey number
658.8/27
Index
no index present
LC call number
HD69.B7
LC item number
R67 2018
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
ProQuest (Firm)
Series statement
Familienunternehmen und KMU
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Family-owned business enterprises
Label
The Power of Communicating the Family Firm Status : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness, Margarete Rosina ; foreword by Andreas Hack
Link
https://ebookcentral.proquest.com/lib/ou/detail.action?docID=5056819
Instantiates
Publication
Note
6 Concluding discussion
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Foreword; Preface; Table of contents; List of tables; List of figures; List of abbreviations; 1 Introduction; 1.1 Motivation and research gap; 1.2 Research goals; 1.3 Definition of family firms; 1.4 Definition of key marketing terms; 1.5 Structure of the dissertation; 2 Research on marketing in family firms; 2.1 Theoretical perspectives; 2.1.1 Resource-based view; 2.1.2 Organizational identity theory; 2.1.3 Socioemotional wealth theory; 2.2 Literature review; 2.2.1 Consumer perceptions of family businesses; 2.2.1.1 The consumer as a research object; 2.2.1.2 The firm as a research object
  • 2.2.2 Family firm identity and culture2.2.3 Family firm image and reputation; 2.2.4 Family firm branding; 2.2.5 Family firm market orientation; 2.2.6 Family firm marketing practices; 2.2.7 Family firms and corporate social responsibility; 2.3 Summary; 3 Research methodology and experimental design; 3.1 Experimental setting; 3.2 Experimental design and manipulation; 3.2.1 Design type; 3.2.2 Manipulation; 3.2.3 Test product; 3.2.4 Manipulation check; 3.3 Participants; 3.3.1 Selection of participants; 3.3.2 Acquisition of participants and execution of experiments; 3.3.3 Final data set
  • 3.4 Construct validity and reliability3.5 Data analysis technique; 4 Study 1: The power of a family firm brand: An experiment in how communicating the family status affects consumer brand choice and willingness to pay ; 4.1 Abstract; 4.2 Introduction; 4.3 Theoretical background; 4.3.1 Brand authenticity; 4.3.2 Signaling theory and branding; 4.4 Research model and hypotheses; 4.4.1 The family firm brand and consumer preferences; 4.4.2 The mediating role of perceived brand authenticity and its antecedents; 4.5 Methodology; 4.5.1 Manipulation and experimental setting; 4.5.2 Sample and procedure
  • 4.5.3 Measures4.5.3.1 Dependent variables; 4.5.3.2 Control variables; 4.6 Results; 4.6.1 Model fit; 4.6.2 Direct effects; 4.6.3 Indirect effects; 4.7 Discussion and research implications; 4.8 Practical implications; 4.9 Limitations and future research; 4.10 Conclusion; 5 Study 2: Family firms and consumer happiness: Are consumers of family firm products happier than consumers of non-family firm products?; 5.1 Abstract; 5.2 Introduction; 5.3 Theoretical background; 5.4 Research model and hypotheses; 5.4.1 Family firm status as signal of doing good; 5.4.1.1 Family firms as good employers
  • 5.4.1.2 Family firms and corporate social responsibility5.4.2 Doing good and consumer happiness; 5.4.2.1 Family firms and consumer happiness for sale; 5.4.2.2 Family firms and general consumer happiness; 5.4.3 Moderation; 5.5 Methodology; 5.5.1 Method; 5.5.2 Manipulation; 5.5.3 Sample and procedure; 5.5.4 Measures; 5.5.4.1 Dependent variables; 5.5.4.2 Control variables; 5.6 Results; 5.6.1 Direct effects; 5.6.2 Indirect effects; 5.6.3 Moderation effect; 5.7 Discussion and research implications; 5.8 Practical implications; 5.9 Limitation and future research; 5.10 Conclusion
Extent
1 online resource.
Form of item
online
Isbn
9783658196998
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-19699-8
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(NhCcYBP)ybp14828513
Label
The Power of Communicating the Family Firm Status : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness, Margarete Rosina ; foreword by Andreas Hack
Link
https://ebookcentral.proquest.com/lib/ou/detail.action?docID=5056819
Publication
Note
6 Concluding discussion
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Foreword; Preface; Table of contents; List of tables; List of figures; List of abbreviations; 1 Introduction; 1.1 Motivation and research gap; 1.2 Research goals; 1.3 Definition of family firms; 1.4 Definition of key marketing terms; 1.5 Structure of the dissertation; 2 Research on marketing in family firms; 2.1 Theoretical perspectives; 2.1.1 Resource-based view; 2.1.2 Organizational identity theory; 2.1.3 Socioemotional wealth theory; 2.2 Literature review; 2.2.1 Consumer perceptions of family businesses; 2.2.1.1 The consumer as a research object; 2.2.1.2 The firm as a research object
  • 2.2.2 Family firm identity and culture2.2.3 Family firm image and reputation; 2.2.4 Family firm branding; 2.2.5 Family firm market orientation; 2.2.6 Family firm marketing practices; 2.2.7 Family firms and corporate social responsibility; 2.3 Summary; 3 Research methodology and experimental design; 3.1 Experimental setting; 3.2 Experimental design and manipulation; 3.2.1 Design type; 3.2.2 Manipulation; 3.2.3 Test product; 3.2.4 Manipulation check; 3.3 Participants; 3.3.1 Selection of participants; 3.3.2 Acquisition of participants and execution of experiments; 3.3.3 Final data set
  • 3.4 Construct validity and reliability3.5 Data analysis technique; 4 Study 1: The power of a family firm brand: An experiment in how communicating the family status affects consumer brand choice and willingness to pay ; 4.1 Abstract; 4.2 Introduction; 4.3 Theoretical background; 4.3.1 Brand authenticity; 4.3.2 Signaling theory and branding; 4.4 Research model and hypotheses; 4.4.1 The family firm brand and consumer preferences; 4.4.2 The mediating role of perceived brand authenticity and its antecedents; 4.5 Methodology; 4.5.1 Manipulation and experimental setting; 4.5.2 Sample and procedure
  • 4.5.3 Measures4.5.3.1 Dependent variables; 4.5.3.2 Control variables; 4.6 Results; 4.6.1 Model fit; 4.6.2 Direct effects; 4.6.3 Indirect effects; 4.7 Discussion and research implications; 4.8 Practical implications; 4.9 Limitations and future research; 4.10 Conclusion; 5 Study 2: Family firms and consumer happiness: Are consumers of family firm products happier than consumers of non-family firm products?; 5.1 Abstract; 5.2 Introduction; 5.3 Theoretical background; 5.4 Research model and hypotheses; 5.4.1 Family firm status as signal of doing good; 5.4.1.1 Family firms as good employers
  • 5.4.1.2 Family firms and corporate social responsibility5.4.2 Doing good and consumer happiness; 5.4.2.1 Family firms and consumer happiness for sale; 5.4.2.2 Family firms and general consumer happiness; 5.4.3 Moderation; 5.5 Methodology; 5.5.1 Method; 5.5.2 Manipulation; 5.5.3 Sample and procedure; 5.5.4 Measures; 5.5.4.1 Dependent variables; 5.5.4.2 Control variables; 5.6 Results; 5.6.1 Direct effects; 5.6.2 Indirect effects; 5.6.3 Moderation effect; 5.7 Discussion and research implications; 5.8 Practical implications; 5.9 Limitation and future research; 5.10 Conclusion
Extent
1 online resource.
Form of item
online
Isbn
9783658196998
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-19699-8
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(NhCcYBP)ybp14828513

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