The Resource Successful Social Media and Ecommerce Strategies in the Wine Industry, by Gergely Sznolnoki, Liz Thach, Dani Kolb, (electronic resource)

Successful Social Media and Ecommerce Strategies in the Wine Industry, by Gergely Sznolnoki, Liz Thach, Dani Kolb, (electronic resource)

Label
Successful Social Media and Ecommerce Strategies in the Wine Industry
Title
Successful Social Media and Ecommerce Strategies in the Wine Industry
Statement of responsibility
by Gergely Sznolnoki, Liz Thach, Dani Kolb
Creator
Contributor
Author
Author
Subject
Language
eng
Summary
Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing
http://library.link/vocab/creatorName
Sznolnoki, Gergely
Dewey number
650
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • OUmer1EPlo0
  • iAC83dTcLUU
  • ju80Ar90-C4
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Thach, Liz.
  • Kolb, Dani.
http://library.link/vocab/subjectName
  • Marketing
  • E-business
  • Public relations
  • Social media
  • Internet marketing
  • Marketing
  • e-Business/e-Commerce
  • Corporate Communication/Public Relations
  • Social Media
  • Online Marketing/Social Media
Label
Successful Social Media and Ecommerce Strategies in the Wine Industry, by Gergely Sznolnoki, Liz Thach, Dani Kolb, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Figures; List of Tables; Notes on Contributors; 1 Current Status of Global Wine Ecommerce and Social Media; 2 Wine on Facebook: A Look at Millennials' Wine Information Search; 3 Online Communication Approaches and Social Networks in Traditional Wine Regions: A Case Study from Italy; 4 Word of Mouth Impulses Boost Wines of Germany: A Case Study; 5 The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Australia
  • 6 Crowdsourcing in Wine Business: Co-Creation and Fundraising Experiences7 Are Customers Having E-Conversations about Your Wine? The Importance of Online Discussion Forums as Electronic Word of Mouth for Wine Marketers; 8 Wine Price Determination in Online Specialized Stores: An Empirical Study for Argentina; 9 Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany; Index
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (183 p.)
Form of item
online
Isbn
9781137602985
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1057/9781137602985
Specific material designation
remote
System control number
  • (CKB)3710000000607597
  • (EBL)4716645
  • (DE-He213)978-1-137-60298-5
  • (MiAaPQ)EBC4716645
  • (EXLCZ)993710000000607597
Label
Successful Social Media and Ecommerce Strategies in the Wine Industry, by Gergely Sznolnoki, Liz Thach, Dani Kolb, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Figures; List of Tables; Notes on Contributors; 1 Current Status of Global Wine Ecommerce and Social Media; 2 Wine on Facebook: A Look at Millennials' Wine Information Search; 3 Online Communication Approaches and Social Networks in Traditional Wine Regions: A Case Study from Italy; 4 Word of Mouth Impulses Boost Wines of Germany: A Case Study; 5 The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Australia
  • 6 Crowdsourcing in Wine Business: Co-Creation and Fundraising Experiences7 Are Customers Having E-Conversations about Your Wine? The Importance of Online Discussion Forums as Electronic Word of Mouth for Wine Marketers; 8 Wine Price Determination in Online Specialized Stores: An Empirical Study for Argentina; 9 Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany; Index
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (183 p.)
Form of item
online
Isbn
9781137602985
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1057/9781137602985
Specific material designation
remote
System control number
  • (CKB)3710000000607597
  • (EBL)4716645
  • (DE-He213)978-1-137-60298-5
  • (MiAaPQ)EBC4716645
  • (EXLCZ)993710000000607597

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