The Resource Strategic international management : text and cases, Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

Strategic international management : text and cases, Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

Label
Strategic international management : text and cases
Title
Strategic international management
Title remainder
text and cases
Statement of responsibility
Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Morschett, Dirk
Dewey number
658.1/8
Illustrations
illustrations
Index
index present
LC call number
HD62.4
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Schramm-Klein, Hanna
  • Zentes, Joachim
http://library.link/vocab/subjectName
  • International business enterprises
  • Strategic planning
  • International business enterprises
  • Strategic planning
Label
Strategic international management : text and cases, Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-658-07884-3
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions
Dimensions
unknown
Edition
3rd edition.
Extent
1 online resource (xiv, 561 pages)
File format
unknown
Form of item
online
Isbn
9783658078836
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-658-07884-3
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)902809641
  • (OCoLC)ocn902809641
Label
Strategic international management : text and cases, Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-658-07884-3
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions
Dimensions
unknown
Edition
3rd edition.
Extent
1 online resource (xiv, 561 pages)
File format
unknown
Form of item
online
Isbn
9783658078836
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-658-07884-3
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)902809641
  • (OCoLC)ocn902809641

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