The Resource Searching for information online : using big data to identify the concerns of potential Army recruits, Salar Jahedi, Jennie W. Wenger, Douglas Yeung

Searching for information online : using big data to identify the concerns of potential Army recruits, Salar Jahedi, Jennie W. Wenger, Douglas Yeung

Label
Searching for information online : using big data to identify the concerns of potential Army recruits
Title
Searching for information online
Title remainder
using big data to identify the concerns of potential Army recruits
Statement of responsibility
Salar Jahedi, Jennie W. Wenger, Douglas Yeung
Creator
Contributor
Author
Issuing body
Publisher
Subject
Genre
Language
eng
Summary
"This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools -- Google Trends, Google AdWords, and Google Correlate -- that can be used to access and analyze readily available, anonymous data from Internet searches related to the Army and to Army service. They found that Google search queries can inform how interest in military careers has evolved over time and by geographic location and can identify the foremost Army-related concerns that potential recruits have. Moreover, by analyzing how search terms correlate across time, it is possible to predict with reasonable accuracy what non-Army related terms people are searching for in the months before or after an Army query. These queries serve as leading and lagging indicators of army-related searches and can offer a glimpse into the concerns of individuals near the time period when they are considering joining. The results suggest that search terms can serve as an indicator of propensity and can be incorporated into models to predict highly qualified Army accessions"--Publisher's web site
Member of
Cataloging source
AWC
http://library.link/vocab/creatorName
Jahedi, Salar
Dewey number
355.2/230973
Illustrations
illustrations
Index
no index present
LC call number
UB323
LC item number
.J34 2016eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Wenger, Jennie W.
  • Yeung, Douglas
  • Arroyo Center
  • Rand Corporation
Series statement
Rand Corporation research report series
Series volume
RR-1197-A
http://library.link/vocab/subjectName
  • United States
  • United States
  • United States
  • Recruiting and enlistment
  • Big data
Label
Searching for information online : using big data to identify the concerns of potential Army recruits, Salar Jahedi, Jennie W. Wenger, Douglas Yeung
Link
https://www.jstor.org/stable/10.7249/j.ctt1b67wpk
Instantiates
Publication
Copyright
Note
  • Series from web site
  • "Arroyo Center."
Bibliography note
Includes bibliographical references (pages 21-22)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- What is big data? -- What can internet search data tell us about attitudes and trends? -- Internet search data : three publicly available analytic tools and Army-relevant examples -- Implications and future work -- Tips, tricks, and other considerations
Dimensions
unknown
Extent
1 online resource (22 pages)
Form of item
online
Isbn
9780833094445
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other physical details
color illustrations.
Specific material designation
remote
System control number
  • (OCoLC)944189411
  • (OCoLC)ocn944189411
Label
Searching for information online : using big data to identify the concerns of potential Army recruits, Salar Jahedi, Jennie W. Wenger, Douglas Yeung
Link
https://www.jstor.org/stable/10.7249/j.ctt1b67wpk
Publication
Copyright
Note
  • Series from web site
  • "Arroyo Center."
Bibliography note
Includes bibliographical references (pages 21-22)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- What is big data? -- What can internet search data tell us about attitudes and trends? -- Internet search data : three publicly available analytic tools and Army-relevant examples -- Implications and future work -- Tips, tricks, and other considerations
Dimensions
unknown
Extent
1 online resource (22 pages)
Form of item
online
Isbn
9780833094445
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other physical details
color illustrations.
Specific material designation
remote
System control number
  • (OCoLC)944189411
  • (OCoLC)ocn944189411

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