The Resource Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran

Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran

Label
Royal fever : the British monarchy in consumer culture
Title
Royal fever
Title remainder
the British monarchy in consumer culture
Statement of responsibility
Cele C. Otnes and Pauline Maclaran
Title variation
British monarchy in consumer culture
Creator
Contributor
Author
Subject
Language
eng
Summary
"No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture"--Provided by publisher
Cataloging source
CU-S/DLC
http://library.link/vocab/creatorName
Otnes, Cele
Dewey number
929.7/2
Illustrations
illustrations
Index
index present
LC call number
DA 28.35 .W54 O88 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Maclaran, Pauline
http://library.link/vocab/subjectName
  • Windsor, House of
  • Windsor, House of
  • Royal houses
  • Royal houses
Label
Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : the politics and business of monarchy -- The magnetism of the monarchy -- The roots of royal fever -- "A head full of royal" : Margaret Tyler's majestic world -- The face on the Tea Towels : the global quest for Diana -- Pomp and popcorn : the British Royal Family on stage and screen -- Marketing the monarchy -- Storying the monarchy : royal tourism and historic royal palaces -- Weekends in Windsor : castles, China, and corgis -- William and Catherine : remaking the monarchy -- The royal family brand : a right royal future?
Dimensions
24 cm
Extent
xxv, 357 pages
Isbn
9780520273658
Lccn
2015024080
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)913164319
  • (OCoLC)ocn913164319
Label
Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : the politics and business of monarchy -- The magnetism of the monarchy -- The roots of royal fever -- "A head full of royal" : Margaret Tyler's majestic world -- The face on the Tea Towels : the global quest for Diana -- Pomp and popcorn : the British Royal Family on stage and screen -- Marketing the monarchy -- Storying the monarchy : royal tourism and historic royal palaces -- Weekends in Windsor : castles, China, and corgis -- William and Catherine : remaking the monarchy -- The royal family brand : a right royal future?
Dimensions
24 cm
Extent
xxv, 357 pages
Isbn
9780520273658
Lccn
2015024080
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)913164319
  • (OCoLC)ocn913164319

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