The Resource Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing, Julia Katharina Weindel

Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing, Julia Katharina Weindel

Label
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Title
Retail brand equity and loyalty
Title remainder
analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Statement of responsibility
Julia Katharina Weindel
Creator
Author
Subject
Genre
Language
eng
Summary
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity. Contents Sector-Specific Antecedents of Retail Brand Equity Reciprocity Between Perceived Value and Retail Brand Equity Interdependencies Within Multichannel Retail Structures Target Groups Researchers and students focusing on retailing and marketing Executives and managers interested in the management of retail brands in brick-and-mortar and multichannel retail environments About the Author Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing
Member of
Cataloging source
YDX
http://library.link/vocab/creatorName
Weindel, Julia Katharina
Dewey number
658.8/27
Index
no index present
LC call number
HF6161.B4
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Handel und Internationales Marketing / Retailing and international marketing
http://library.link/vocab/subjectName
  • Brand loyalty
  • Brand name products
  • Intangible property
  • Brand name products
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Brand loyalty
  • Brand name products
  • Brand name products
  • Intangible property
Label
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing, Julia Katharina Weindel
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-658-15037-2
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Study 1: Sector-specific Antecedents of Retail Brand Equity -- Study 2: Reciprocity between Perceived Value and Retail Brand Equity -- Study 3: Interdependencies within Multichannel Retail Structures -- Final Remarks -- References -- Appendix
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783658150372
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
SpringerLink
Other control number
10.1007/978-3-658-15037-2
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)958353418
  • (OCoLC)ocn958353418
Label
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing, Julia Katharina Weindel
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-658-15037-2
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Study 1: Sector-specific Antecedents of Retail Brand Equity -- Study 2: Reciprocity between Perceived Value and Retail Brand Equity -- Study 3: Interdependencies within Multichannel Retail Structures -- Final Remarks -- References -- Appendix
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783658150372
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
SpringerLink
Other control number
10.1007/978-3-658-15037-2
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)958353418
  • (OCoLC)ocn958353418

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