The Resource Psychology of the Consumer and Its Development : An Introduction, by Robert C. Webb, (electronic resource)

Psychology of the Consumer and Its Development : An Introduction, by Robert C. Webb, (electronic resource)

Label
Psychology of the Consumer and Its Development : An Introduction
Title
Psychology of the Consumer and Its Development
Title remainder
An Introduction
Statement of responsibility
by Robert C. Webb
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products
Member of
http://library.link/vocab/creatorName
Webb, Robert C
Dewey number
  • 155.4
  • 155.424
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
BNCdXq-US2U
Image bit depth
0
Language note
English
LC call number
BF721-723
Literary form
non fiction
Nature of contents
dictionaries
Series statement
The Springer Series in Adult Development and Aging,
http://library.link/vocab/subjectName
  • Developmental psychology
  • Philosophy (General)
  • Consciousness
  • Child and School Psychology
  • Psychology, general
  • Personality and Social Psychology
  • Cognitive Psychology
Label
Psychology of the Consumer and Its Development : An Introduction, by Robert C. Webb, (electronic resource)
Instantiates
Publication
Note
Bibliographic Level Mode of Issuance: Monograph
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Color
not applicable
Content category
text
Content type code
txt
Contents
1. Introduction -- 2. Attention and Awareness -- Modes and Levels -- Results of Increased Attention -- Variables of Attention -- Mainly-Stimulus Variables -- Between-Stimulus Variables -- 3. Inferences of Organization and Meaning -- Inferences of Organization -- Perceptual Organization -- Memory Organization -- Inferences of Completion -- Visual Construction -- Auditory Construction -- Inferences of Meaning -- 4. Cognition, Reasoning, and Choosing -- General Principles of Memory -- Inferences of Reasoning -- Distortions of Inference -- Making Choices: Cognitive Elements -- 5. Aspects of the Unconscious -- Unconscious Memory Influences -- Subliminal Perception -- Subattentional Perception -- Background Music -- Freudian Symbolism -- 6. Affect, Emotion, and Involvement -- Definitions and Distinctions -- Cognitive Impact of Affect -- Making Choices: Affective Elements -- 7. Attitudes and Persuasion -- Overview and Definitions -- Attitude Formation: The Cognitive Component -- Schema Congruity Theory -- Attitude Formation: The Affective Component -- Variables of Attitudinal Change -- 8. Psychological Needs -- Need to Feel Worth -- Sources of Self-Worth -- Cohort Versus Age Differences -- Other Approaches to Psychological Needs -- 9. Classical Conditioning in Marketing -- Classical Conditioning Basics -- Affective Conditioning -- Cognitive Conditioning -- 10. Operant Conditioning in Marketing -- Simple Conditioning -- Complex Conditioning -- The Nature of Reinforcement -- 11. Culture and Family Influences -- The Role of Culture -- Family Dynamics -- 12. Developmental Factors -- Our Personal History of Affect and Cognition -- Information Processing in Children -- Information Processing in Older Adults -- Processing Deficits -- References
Dimensions
unknown
Edition
1st ed. 1999.
Extent
1 online resource (XIII, 362 p.)
File format
multiple file formats
Form of item
online
Isbn
9781461547631
Level of compression
uncompressed
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4615-4763-1
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3400000000095908
  • (SSID)ssj0000921741
  • (PQKBManifestationID)11484119
  • (PQKBTitleCode)TC0000921741
  • (PQKBWorkID)10846270
  • (PQKB)11097302
  • (DE-He213)978-1-4615-4763-1
  • (MiAaPQ)EBC3081046
  • (EXLCZ)993400000000095908
Label
Psychology of the Consumer and Its Development : An Introduction, by Robert C. Webb, (electronic resource)
Publication
Note
Bibliographic Level Mode of Issuance: Monograph
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Color
not applicable
Content category
text
Content type code
txt
Contents
1. Introduction -- 2. Attention and Awareness -- Modes and Levels -- Results of Increased Attention -- Variables of Attention -- Mainly-Stimulus Variables -- Between-Stimulus Variables -- 3. Inferences of Organization and Meaning -- Inferences of Organization -- Perceptual Organization -- Memory Organization -- Inferences of Completion -- Visual Construction -- Auditory Construction -- Inferences of Meaning -- 4. Cognition, Reasoning, and Choosing -- General Principles of Memory -- Inferences of Reasoning -- Distortions of Inference -- Making Choices: Cognitive Elements -- 5. Aspects of the Unconscious -- Unconscious Memory Influences -- Subliminal Perception -- Subattentional Perception -- Background Music -- Freudian Symbolism -- 6. Affect, Emotion, and Involvement -- Definitions and Distinctions -- Cognitive Impact of Affect -- Making Choices: Affective Elements -- 7. Attitudes and Persuasion -- Overview and Definitions -- Attitude Formation: The Cognitive Component -- Schema Congruity Theory -- Attitude Formation: The Affective Component -- Variables of Attitudinal Change -- 8. Psychological Needs -- Need to Feel Worth -- Sources of Self-Worth -- Cohort Versus Age Differences -- Other Approaches to Psychological Needs -- 9. Classical Conditioning in Marketing -- Classical Conditioning Basics -- Affective Conditioning -- Cognitive Conditioning -- 10. Operant Conditioning in Marketing -- Simple Conditioning -- Complex Conditioning -- The Nature of Reinforcement -- 11. Culture and Family Influences -- The Role of Culture -- Family Dynamics -- 12. Developmental Factors -- Our Personal History of Affect and Cognition -- Information Processing in Children -- Information Processing in Older Adults -- Processing Deficits -- References
Dimensions
unknown
Edition
1st ed. 1999.
Extent
1 online resource (XIII, 362 p.)
File format
multiple file formats
Form of item
online
Isbn
9781461547631
Level of compression
uncompressed
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4615-4763-1
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3400000000095908
  • (SSID)ssj0000921741
  • (PQKBManifestationID)11484119
  • (PQKBTitleCode)TC0000921741
  • (PQKBWorkID)10846270
  • (PQKB)11097302
  • (DE-He213)978-1-4615-4763-1
  • (MiAaPQ)EBC3081046
  • (EXLCZ)993400000000095908

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