The Resource Platform : the art and science of personal branding, Cynthia Johnson

Platform : the art and science of personal branding, Cynthia Johnson

Label
Platform : the art and science of personal branding
Title
Platform
Title remainder
the art and science of personal branding
Statement of responsibility
Cynthia Johnson
Creator
Subject
Language
eng
Summary
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson
Cataloging source
DLC
http://library.link/vocab/creatorName
Johnson, Cynthia
Dewey number
650.1
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.J647 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Success in business
  • Success in business
  • Branding (Marketing)
Label
Platform : the art and science of personal branding, Cynthia Johnson
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 208-211) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The case for personal branding -- Define your own metrics for success -- You are who you say you are -- Create your brand message and build your digital assets -- Rumor has it -- Perception is reality -- Let's play a game -- Having a three-way with a robot -- Everyone is known for something -- You can never be a prophet in your own land -- Epilogue
Dimensions
22 cm
Edition
First edition.
Extent
217 pages
Isbn
9780399581373
Lccn
2018025079
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)1041206648
  • (YBP)ybp15607358
Label
Platform : the art and science of personal branding, Cynthia Johnson
Publication
Bibliography note
Includes bibliographical references (pages 208-211) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The case for personal branding -- Define your own metrics for success -- You are who you say you are -- Create your brand message and build your digital assets -- Rumor has it -- Perception is reality -- Let's play a game -- Having a three-way with a robot -- Everyone is known for something -- You can never be a prophet in your own land -- Epilogue
Dimensions
22 cm
Edition
First edition.
Extent
217 pages
Isbn
9780399581373
Lccn
2018025079
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)1041206648
  • (YBP)ybp15607358

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