The Resource Mixed method research design : an application in consumer-brand relationships (CBR), S. Sreejesh, Sanjay Mohapatra

Mixed method research design : an application in consumer-brand relationships (CBR), S. Sreejesh, Sanjay Mohapatra

Label
Mixed method research design : an application in consumer-brand relationships (CBR)
Title
Mixed method research design
Title remainder
an application in consumer-brand relationships (CBR)
Statement of responsibility
S. Sreejesh, Sanjay Mohapatra
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Sreejesh, S
Dewey number
658.83
Illustrations
illustrations
Index
index present
LC call number
HD30.4
LC item number
.S64 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mohapatra, Sanjay
http://library.link/vocab/subjectName
  • Management
  • Mixed methods research
  • Marketing research
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Science économique
  • Affaires
  • Management
  • Marketing research
  • Mixed methods research
  • Business and Management
  • Market Research/Competitive Intelligence
  • Human Resource Management
  • Marketing
Label
Mixed method research design : an application in consumer-brand relationships (CBR), S. Sreejesh, Sanjay Mohapatra
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-02687-9
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 165-172) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Theoretical development and hypotheses -- Research methodology -- Analysis and results -- Discussion, implications and conclusions
Dimensions
unknown
Extent
1 online resource (xiii, 174 pages)
Form of item
online
Governing access note
License restrictions may limit access
Isbn
9783319026879
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-319-02687-9
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)868892378
  • (OCoLC)ocn868892378
Label
Mixed method research design : an application in consumer-brand relationships (CBR), S. Sreejesh, Sanjay Mohapatra
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-02687-9
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 165-172) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Theoretical development and hypotheses -- Research methodology -- Analysis and results -- Discussion, implications and conclusions
Dimensions
unknown
Extent
1 online resource (xiii, 174 pages)
Form of item
online
Governing access note
License restrictions may limit access
Isbn
9783319026879
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-319-02687-9
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)868892378
  • (OCoLC)ocn868892378

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