The Resource Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms

Label
Marketing for Attorneys and Law Firms
Title
Marketing for Attorneys and Law Firms
Creator
Subject
Genre
Language
eng
Summary
  • Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today's attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today's attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers'perceptions of attorneys and legal advertising; attorneys'perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for
  • attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today's legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Winston, William
Dewey number
347
LC call number
KF316.5 -- .M37 1993eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Law firms -- United States -- Marketing
  • Lawyers -- United States -- Marketing
  • Legal services -- United States -- Marketing
Label
Marketing for Attorneys and Law Firms
Link
http://ebookcentral.proquest.com/lib/oulaw/detail.action?docID=1433646
Instantiates
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover -- Marketing for Attorneys and Law Firms -- Copyright -- CONTENTS -- Preface -- PART ONE:THE IMPORTANCE OF MARKETING PlANNING AND STRATEGY DEVELOPMENT FOR ATTORNEYS -- Practice Enhancement and Marketing Strategies for Law Firms -- INTRODUCTION -- MARKETPLACE TRENDS -- MARKETING TECHNIQUES -- PRACTICE-BUSINESS DEVELOPMENT COMMITTEES -- CONCLUSION -- Marketing a Law Firm: It's More than Advertising -- INTRODUCTION -- MARKETING CONCEPT AND MISSION STATEMENT -- TARGET MARKETING AND MARKET SEGMENTATION -- MARKET POSITIONING -- SERVICE MIX -- SUMMARYAND CONCLUSIONS -- Theory of Marketing: The Practice of Law -- "WHAT IS MARKETING? WHAT CAN IT DO FOR US?" -- MODERN MARKETING-A WORKING DEFINITION -- THE MARKETING AUDIT -- POSITIONING THE PRACTICE -- THE MARKETING PROGRAM -- SUMMARY AND CONCLUSIONS -- Marketing Legal Services: Real Lawyers Don't Read Marketing Journals -- The Legal Service Strategic Market Plan -- Strategic Planning for Lawyers: A Middle-of-the-Road Approach Between Generalities and Checklists and Esoteric 'Star Wars' Research -- INTRODUCTION -- THE CASE FOR PLANNING -- BASIC STRATEGIC OPTIONS AVAILABLE -- THE CONCEPT OF POSITIONING -- CONCLUSION -- Fee Strategies for Legal Services Marketing -- INTRODUCTION -- FEE STRATEGIES -- STRATEGY SELECTION -- METHODS OF ESTABliSHING FEES -- DEMAND/COST ANALYSIS -- PREPAID LEGAL SERVICES -- SUMMARY -- The Internal Marketing of Legal Services: The Law Library -- INTRODUCTION -- MISSION -- SITUATION ANALYSIS -- MARKET ANALYSIS -- USER PERCEPTIONS -- OBJECTIVES AND GOALS -- USER SEGMENTATION -- MARKETING MIX -- CONCLUSION -- Understanding the Nature of the Legal Services Act: Key to Effective Marketing -- INTRODUCTION -- LOVELOCK'S SERVICES CLASSIFICATION APPROACH -- PURPOSE OF THE STUDY -- DISCUSSION -- SUMMARY -- PART TWO: CLIENT SELECTION AND EVALUATION OF LEGAL SERVICES
  • Understanding Service Marketing: A Theoretical Analysis of Professional-Client Exchanges -- BACKGROUND -- PROFESSIONAL-CUENT MODEL -- PCM EVALUATION -- CONCLUSION -- Congruence: Attorney-Consumer Perceptions of Marketing Mix Elements -- HISTORICAL PERSPECTIVE -- DO LAWYERS REALLY NEED MARKETING? -- RESEARCH METHODOWGY -- FINDINGS: IMAGE -- FINDINGS: THE LAW FIRM MARKETING MIX -- CONCLUSIONS -- Choice Criteria and Cue Usage in Selecting Lawyers -- STUDY -- CHOICE CRITERIA -- CUE USAGE -- CONCLUSIONS AND IMPUCATIONS -- Selection of Legal Services: An Investigation of Perceived Risk -- INTRODUCTION -- OVERVIEW -- PERCEIVED RISK -- HYPOTHESES -- METHOD OF RESEARCH -- THE MODEL -- LIMITATIONS -- RESULTS OF THE RESEARCH -- IMPUCATIONS FOR THE PROFESSION -- IMPUCATIONS FOR FURTHER RESEARCH -- Understanding How Clients Select and Evaluate Law Firms -- INTRODUCTION -- PURPOSE OF STUDY -- METHODOLOGY -- FINDINGS -- MARKETING IMPLICATIONS -- PART THREE: CLIENT AND PROVIDER AITITUDES AND IMPLICATIONS FOR LEGAL ADVERTISING -- Attorney Advertising: Do Attorneys Know Their Clients? -- INTRODUCTION -- LEGAL AND ETHICAL BACKGROUND -- PREVIOUS RESEARCH -- RESEARCH OBJECTIVES -- METHODOLOGY/RESEARCH INSTRUMENT -- DISCUSSION OF THE RESULTS -- CONCLUSIONS AND IMPUCATIONS -- The Promotion of Legal Services: Business Executives' and Attorneys' Perceptions -- INTRODUCTION -- PREVIOUS STUDIES -- RESEARCH OBJECTIVES -- METHODOLOGY -- FINDINGS -- DISCUSSION AND IMPliCATIONS -- Media and Price Disclosure Effects in Legal Service Advertising: A Comparison of Attorney and Consumer Attitudes -- INTRODUCTION -- METHODOLOGY -- RESULTS -- DISCUSSION AND IMPLICATIONS -- Consumers' Perceptions of Selected Issues Relating to Advertising by Lawyers -- INTRODUCTION -- THE STUDY -- RESULTS -- CONCLUSIONS
  • Professionals' Use of Direct Mail Advertising: A Study of Attorneys' and Consumers' Attitudes -- PREVIOUS RESEARCH -- DIRECT MAIL: ADVERTISING OR SOLICITATION? -- METHODOLOGY -- RESULTS -- AGREEMENT WITH ATTITUDINAL STATEMENTS -- DISCUSSION AND IMPLICATIONS -- Attitudes Toward the Advertising by Lawyers, Doctors, and CPAs -- PROFESSIONALS EXPERIENCE HARD TIMES -- THE LEGAL COMMERCIALIZATION OF THE PROFESSIONS -- ATTITUDES OF DOCTORS -- ATTITUDES OF LAWYERS -- ATTITUDES OF CPAs -- CONSUMER ATTITUDES -- THE CONTINUING CONTROVERSY -- THE INVESTIGATION -- THE RESULTS OF THE INVESTIGATION -- SUMMARY -- A Comparison of Physicians' and Attorneys' Attitudes Toward Advertising -- INTRODUCTION -- METHODOLOGY -- OVERALL FINDINGS -- CONCLUSIONS -- Attorneys' Attitudes Toward Legal Advertising: A Longitudinal View -- INTRODUCTION -- RESEARCH ON LEGAL ADVERTISING -- THE STUDY -- RESULTS -- CONCLUSIONS -- A Two-Stage Model for the Evaluation of the Effectiveness of Legal Services Advertising -- INTRODUCTION -- METHODOLOGY -- RESULTS -- DISCUSSION AND IMPLICATIONS -- Index
Dimensions
unknown
Extent
1 online resource (351 pages)
Form of item
online
Isbn
9781135022945
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1433646
  • (Au-PeEL)EBL1433646
  • (CaPaEBR)ebr10690033
  • (OCoLC)862046886
  • (MiAaPQ)EBC1433646
Label
Marketing for Attorneys and Law Firms
Link
http://ebookcentral.proquest.com/lib/oulaw/detail.action?docID=1433646
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover -- Marketing for Attorneys and Law Firms -- Copyright -- CONTENTS -- Preface -- PART ONE:THE IMPORTANCE OF MARKETING PlANNING AND STRATEGY DEVELOPMENT FOR ATTORNEYS -- Practice Enhancement and Marketing Strategies for Law Firms -- INTRODUCTION -- MARKETPLACE TRENDS -- MARKETING TECHNIQUES -- PRACTICE-BUSINESS DEVELOPMENT COMMITTEES -- CONCLUSION -- Marketing a Law Firm: It's More than Advertising -- INTRODUCTION -- MARKETING CONCEPT AND MISSION STATEMENT -- TARGET MARKETING AND MARKET SEGMENTATION -- MARKET POSITIONING -- SERVICE MIX -- SUMMARYAND CONCLUSIONS -- Theory of Marketing: The Practice of Law -- "WHAT IS MARKETING? WHAT CAN IT DO FOR US?" -- MODERN MARKETING-A WORKING DEFINITION -- THE MARKETING AUDIT -- POSITIONING THE PRACTICE -- THE MARKETING PROGRAM -- SUMMARY AND CONCLUSIONS -- Marketing Legal Services: Real Lawyers Don't Read Marketing Journals -- The Legal Service Strategic Market Plan -- Strategic Planning for Lawyers: A Middle-of-the-Road Approach Between Generalities and Checklists and Esoteric 'Star Wars' Research -- INTRODUCTION -- THE CASE FOR PLANNING -- BASIC STRATEGIC OPTIONS AVAILABLE -- THE CONCEPT OF POSITIONING -- CONCLUSION -- Fee Strategies for Legal Services Marketing -- INTRODUCTION -- FEE STRATEGIES -- STRATEGY SELECTION -- METHODS OF ESTABliSHING FEES -- DEMAND/COST ANALYSIS -- PREPAID LEGAL SERVICES -- SUMMARY -- The Internal Marketing of Legal Services: The Law Library -- INTRODUCTION -- MISSION -- SITUATION ANALYSIS -- MARKET ANALYSIS -- USER PERCEPTIONS -- OBJECTIVES AND GOALS -- USER SEGMENTATION -- MARKETING MIX -- CONCLUSION -- Understanding the Nature of the Legal Services Act: Key to Effective Marketing -- INTRODUCTION -- LOVELOCK'S SERVICES CLASSIFICATION APPROACH -- PURPOSE OF THE STUDY -- DISCUSSION -- SUMMARY -- PART TWO: CLIENT SELECTION AND EVALUATION OF LEGAL SERVICES
  • Understanding Service Marketing: A Theoretical Analysis of Professional-Client Exchanges -- BACKGROUND -- PROFESSIONAL-CUENT MODEL -- PCM EVALUATION -- CONCLUSION -- Congruence: Attorney-Consumer Perceptions of Marketing Mix Elements -- HISTORICAL PERSPECTIVE -- DO LAWYERS REALLY NEED MARKETING? -- RESEARCH METHODOWGY -- FINDINGS: IMAGE -- FINDINGS: THE LAW FIRM MARKETING MIX -- CONCLUSIONS -- Choice Criteria and Cue Usage in Selecting Lawyers -- STUDY -- CHOICE CRITERIA -- CUE USAGE -- CONCLUSIONS AND IMPUCATIONS -- Selection of Legal Services: An Investigation of Perceived Risk -- INTRODUCTION -- OVERVIEW -- PERCEIVED RISK -- HYPOTHESES -- METHOD OF RESEARCH -- THE MODEL -- LIMITATIONS -- RESULTS OF THE RESEARCH -- IMPUCATIONS FOR THE PROFESSION -- IMPUCATIONS FOR FURTHER RESEARCH -- Understanding How Clients Select and Evaluate Law Firms -- INTRODUCTION -- PURPOSE OF STUDY -- METHODOLOGY -- FINDINGS -- MARKETING IMPLICATIONS -- PART THREE: CLIENT AND PROVIDER AITITUDES AND IMPLICATIONS FOR LEGAL ADVERTISING -- Attorney Advertising: Do Attorneys Know Their Clients? -- INTRODUCTION -- LEGAL AND ETHICAL BACKGROUND -- PREVIOUS RESEARCH -- RESEARCH OBJECTIVES -- METHODOLOGY/RESEARCH INSTRUMENT -- DISCUSSION OF THE RESULTS -- CONCLUSIONS AND IMPUCATIONS -- The Promotion of Legal Services: Business Executives' and Attorneys' Perceptions -- INTRODUCTION -- PREVIOUS STUDIES -- RESEARCH OBJECTIVES -- METHODOLOGY -- FINDINGS -- DISCUSSION AND IMPliCATIONS -- Media and Price Disclosure Effects in Legal Service Advertising: A Comparison of Attorney and Consumer Attitudes -- INTRODUCTION -- METHODOLOGY -- RESULTS -- DISCUSSION AND IMPLICATIONS -- Consumers' Perceptions of Selected Issues Relating to Advertising by Lawyers -- INTRODUCTION -- THE STUDY -- RESULTS -- CONCLUSIONS
  • Professionals' Use of Direct Mail Advertising: A Study of Attorneys' and Consumers' Attitudes -- PREVIOUS RESEARCH -- DIRECT MAIL: ADVERTISING OR SOLICITATION? -- METHODOLOGY -- RESULTS -- AGREEMENT WITH ATTITUDINAL STATEMENTS -- DISCUSSION AND IMPLICATIONS -- Attitudes Toward the Advertising by Lawyers, Doctors, and CPAs -- PROFESSIONALS EXPERIENCE HARD TIMES -- THE LEGAL COMMERCIALIZATION OF THE PROFESSIONS -- ATTITUDES OF DOCTORS -- ATTITUDES OF LAWYERS -- ATTITUDES OF CPAs -- CONSUMER ATTITUDES -- THE CONTINUING CONTROVERSY -- THE INVESTIGATION -- THE RESULTS OF THE INVESTIGATION -- SUMMARY -- A Comparison of Physicians' and Attorneys' Attitudes Toward Advertising -- INTRODUCTION -- METHODOLOGY -- OVERALL FINDINGS -- CONCLUSIONS -- Attorneys' Attitudes Toward Legal Advertising: A Longitudinal View -- INTRODUCTION -- RESEARCH ON LEGAL ADVERTISING -- THE STUDY -- RESULTS -- CONCLUSIONS -- A Two-Stage Model for the Evaluation of the Effectiveness of Legal Services Advertising -- INTRODUCTION -- METHODOLOGY -- RESULTS -- DISCUSSION AND IMPLICATIONS -- Index
Dimensions
unknown
Extent
1 online resource (351 pages)
Form of item
online
Isbn
9781135022945
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1433646
  • (Au-PeEL)EBL1433646
  • (CaPaEBR)ebr10690033
  • (OCoLC)862046886
  • (MiAaPQ)EBC1433646

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