The Resource Market Segmentation : Conceptual and Methodological Foundations, by Michel Wedel, Wagner A. Kamakura, (electronic resource)

Market Segmentation : Conceptual and Methodological Foundations, by Michel Wedel, Wagner A. Kamakura, (electronic resource)

Label
Market Segmentation : Conceptual and Methodological Foundations
Title
Market Segmentation
Title remainder
Conceptual and Methodological Foundations
Statement of responsibility
by Michel Wedel, Wagner A. Kamakura
Creator
Contributor
Subject
Genre
Language
eng
Summary
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research
Member of
Cataloging source
AU@
http://library.link/vocab/creatorName
Wedel, Michel
Dewey number
658.8
Index
no index present
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Kamakura, Wagner A
Series statement
International Series in Quantitative Marketing,
Series volume
8
http://library.link/vocab/subjectName
  • Economics
  • Marketing
  • Business planning
  • Business planning
  • Economics
  • Marketing
Label
Market Segmentation : Conceptual and Methodological Foundations, by Michel Wedel, Wagner A. Kamakura, (electronic resource)
Link
http://dx.doi.org/10.1007/978-1-4615-4651-1
Instantiates
Publication
Antecedent source
file reproduced from original
Color
mixed
Contents
1 -- Introduction -- 1 The Historical Development of the Market Segmentation Concept -- 2 Segmentation Bases -- 3 Segmentation Methods -- 4 Tools for Market Segmentation -- 2 -- Segmentation Methodology -- 5 Clustering Methods -- 6 Mixture Models -- 7 Mixture Regression Models -- 8 Mixture Unfolding Models -- 9 Profiling Segments -- 10 Dynamic Segmentation -- 3 -- Special Topics in Market Segmentation -- 11 Joint Segmentation -- 12 Market Segmentation with Tailored Interviewing -- 13 Model-Based Segmentation Using Structural Equation Models -- 14 Segmentation Based on Product Dissimilarity Judgements -- 4 -- Applied Market Segmentation -- 15 General Observable Bases: Geo-demographics -- 16 General Unobservable Bases: Values and Lifestyles -- 17 Product-specific observable Bases: Response-based Segmentation -- 18 Product-Specific Unobservable Bases: Conjoint Analysis -- 5 -- Conclusions and Directions for Future Research -- 19 Conclusions: Representations of Heterogeneity -- 20 Directions for Future Research -- References
Dimensions
unknown
Edition
Second Edition.
Extent
1 online resource (xxii, 382 p.)
File format
unknown
Form of item
online
Isbn
9781461546511
Isbn Type
(electronic bk.)
Level of compression
uncompressed
Other control number
10.1007/978-1-4615-4651-1
Quality assurance targets
unknown
Reformatting quality
access
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)851784172
  • (OCoLC)ocn851784172
Label
Market Segmentation : Conceptual and Methodological Foundations, by Michel Wedel, Wagner A. Kamakura, (electronic resource)
Link
http://dx.doi.org/10.1007/978-1-4615-4651-1
Publication
Antecedent source
file reproduced from original
Color
mixed
Contents
1 -- Introduction -- 1 The Historical Development of the Market Segmentation Concept -- 2 Segmentation Bases -- 3 Segmentation Methods -- 4 Tools for Market Segmentation -- 2 -- Segmentation Methodology -- 5 Clustering Methods -- 6 Mixture Models -- 7 Mixture Regression Models -- 8 Mixture Unfolding Models -- 9 Profiling Segments -- 10 Dynamic Segmentation -- 3 -- Special Topics in Market Segmentation -- 11 Joint Segmentation -- 12 Market Segmentation with Tailored Interviewing -- 13 Model-Based Segmentation Using Structural Equation Models -- 14 Segmentation Based on Product Dissimilarity Judgements -- 4 -- Applied Market Segmentation -- 15 General Observable Bases: Geo-demographics -- 16 General Unobservable Bases: Values and Lifestyles -- 17 Product-specific observable Bases: Response-based Segmentation -- 18 Product-Specific Unobservable Bases: Conjoint Analysis -- 5 -- Conclusions and Directions for Future Research -- 19 Conclusions: Representations of Heterogeneity -- 20 Directions for Future Research -- References
Dimensions
unknown
Edition
Second Edition.
Extent
1 online resource (xxii, 382 p.)
File format
unknown
Form of item
online
Isbn
9781461546511
Isbn Type
(electronic bk.)
Level of compression
uncompressed
Other control number
10.1007/978-1-4615-4651-1
Quality assurance targets
unknown
Reformatting quality
access
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)851784172
  • (OCoLC)ocn851784172

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