The Resource M-business : the race to mobility, Ravi Kalakota, Marcia Robinson

M-business : the race to mobility, Ravi Kalakota, Marcia Robinson

Label
M-business : the race to mobility
Title
M-business
Title remainder
the race to mobility
Statement of responsibility
Ravi Kalakota, Marcia Robinson
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies." "M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology - covered exhaustively by others - to provide insight into the actual market drivers, enablers, and business applications."--Jacket
Cataloging source
COO
http://library.link/vocab/creatorName
Kalakota, Ravi
Dewey number
658.8/4
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
LC item number
.K354 2002
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1964-
http://library.link/vocab/relatedWorkOrContributorName
Robinson, Marcia
http://library.link/vocab/subjectName
  • Electronic commerce
  • Internet
  • Mobile communication systems
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic commerce
  • Internet
  • Mobile communication systems
Label
M-business : the race to mobility, Ravi Kalakota, Marcia Robinson
Link
https://ezproxy.lib.ou.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=65968
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 287-290) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Structural migration : from E-business to M-Business -- Trends shaping the mobile economy -- The M-business landscape -- Brealthrough platform strategies -- Mobile application infrastructure -- New innovation opportunities : mobile portals -- Satisfying the mobile customer -- Supply chain focus -- Operational focus : the next generation of business-to-employee applications -- The art of mobile strategy -- Epilogue : a reality check
Dimensions
unknown
Extent
1 online resource (xii, 302 pages)
Form of item
online
Isbn
9780071380782
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
Stock number
B68EAF75-C427-411A-A10E-0E065AEE4E41
System control number
  • (OCoLC)49570094
  • (OCoLC)ocm49570094
Label
M-business : the race to mobility, Ravi Kalakota, Marcia Robinson
Link
https://ezproxy.lib.ou.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=65968
Publication
Bibliography note
Includes bibliographical references (pages 287-290) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Structural migration : from E-business to M-Business -- Trends shaping the mobile economy -- The M-business landscape -- Brealthrough platform strategies -- Mobile application infrastructure -- New innovation opportunities : mobile portals -- Satisfying the mobile customer -- Supply chain focus -- Operational focus : the next generation of business-to-employee applications -- The art of mobile strategy -- Epilogue : a reality check
Dimensions
unknown
Extent
1 online resource (xii, 302 pages)
Form of item
online
Isbn
9780071380782
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
Stock number
B68EAF75-C427-411A-A10E-0E065AEE4E41
System control number
  • (OCoLC)49570094
  • (OCoLC)ocm49570094

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