The Resource Logo savvy : top brand-design firms share their naming and identity strategies, Perry Chua & Dann Ilicic ; WOW Branding

Logo savvy : top brand-design firms share their naming and identity strategies, Perry Chua & Dann Ilicic ; WOW Branding

Label
Logo savvy : top brand-design firms share their naming and identity strategies
Title
Logo savvy
Title remainder
top brand-design firms share their naming and identity strategies
Statement of responsibility
Perry Chua & Dann Ilicic ; WOW Branding
Creator
Contributor
Subject
Genre
Language
eng
Summary
  • "How do you create a name for your company, product, or service? What should its look be? Logo Savvy, by WOW Branding's Perry Chua and Dann Ilicic, explores the belief that the world's strongest brands are much more than just logos. This book showcases some of the best case studies from top branding firms around the world, each sharing their own unique approaches for developing truly distinctive and effective branding systems." "Organized into seven naming categories, each case study features full-color photography of the living brand and many include sketches, design concepts, and naming directions that were explored, but were not selected."
  • "Logo Savvy highlights WOW Branding's proprietary methods used for naming and identity development and includes a selection of worksheets and models to guide you through the branding process. This book is an essential resource - a must-have for any marketing professional, designer, or entrepreneur looking to create brand distinction."--Jacket
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Chua, Perry
Dewey number
741.6
Illustrations
illustrations
Index
no index present
LC call number
NC1002.L63
LC item number
L657 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • catalogs
http://library.link/vocab/relatedWorkOrContributorName
  • Ilicic, Dann
  • Wow Branding (Firm)
http://library.link/vocab/subjectName
  • Logos (Symbols)
  • Corporate image
  • Business names
Label
Logo savvy : top brand-design firms share their naming and identity strategies, Perry Chua & Dann Ilicic ; WOW Branding
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=571463
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover -- Title -- Dedication -- CONTENTS -- INTRODUCTION -- BRANDING IS NOT MARKETING -- NAMES ARE MADE GREAT -- STRONG IDENTITIES ARE AUTHENTIC -- ACRONYM -- KEA -- IV COSMECEUTICALS -- PAT -- CONJOINED -- BLOODORANGE -- DELISIO -- VANCITY -- INHAUS -- CAPSOLES -- 2GO -- DESCRIPTIVE -- SYDNEY DANCE -- DSTORE -- DOSE -- JN LIVE -- SOLO MOBILE -- YEAR OF THE ROOSTER -- MODULAR -- ENCODE -- DEPARTMENT B -- INVENTED -- TERRAVIDA -- OQO -- CIRC -- METAPHORICAL -- LIFT -- EASTERN HOTEL -- ABSOLUT LEVEL -- ABSOLUT CUT
  • PERUGIA SALON SPATISCALI -- GAS & ELECTRIC -- 360o ARCHITECTURE -- MESTISOS -- WAX BRANDED -- EOS -- ORIGIN -- EARLS RESTAURANT -- DENTONWILDESAPTE -- HUAIRASINCHI -- HUBBARD STREET DANCE CHICAGO -- BEYON -- PLAYFUL -- POCOYO -- SACK -- JINX SOUR CITRUS -- GUILI GUILI -- HANGAR 18 -- CONTRIBUTORS -- ABOUT WOW BRANDING
Dimensions
unknown
Extent
1 online resource (191 pages)
File format
unknown
Form of item
online
Isbn
9781616736668
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
eBooks on EBSCOhost
Other physical details
illustrations (chiefly color)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)656423244
  • (OCoLC)ocn656423244
Label
Logo savvy : top brand-design firms share their naming and identity strategies, Perry Chua & Dann Ilicic ; WOW Branding
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=571463
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover -- Title -- Dedication -- CONTENTS -- INTRODUCTION -- BRANDING IS NOT MARKETING -- NAMES ARE MADE GREAT -- STRONG IDENTITIES ARE AUTHENTIC -- ACRONYM -- KEA -- IV COSMECEUTICALS -- PAT -- CONJOINED -- BLOODORANGE -- DELISIO -- VANCITY -- INHAUS -- CAPSOLES -- 2GO -- DESCRIPTIVE -- SYDNEY DANCE -- DSTORE -- DOSE -- JN LIVE -- SOLO MOBILE -- YEAR OF THE ROOSTER -- MODULAR -- ENCODE -- DEPARTMENT B -- INVENTED -- TERRAVIDA -- OQO -- CIRC -- METAPHORICAL -- LIFT -- EASTERN HOTEL -- ABSOLUT LEVEL -- ABSOLUT CUT
  • PERUGIA SALON SPATISCALI -- GAS & ELECTRIC -- 360o ARCHITECTURE -- MESTISOS -- WAX BRANDED -- EOS -- ORIGIN -- EARLS RESTAURANT -- DENTONWILDESAPTE -- HUAIRASINCHI -- HUBBARD STREET DANCE CHICAGO -- BEYON -- PLAYFUL -- POCOYO -- SACK -- JINX SOUR CITRUS -- GUILI GUILI -- HANGAR 18 -- CONTRIBUTORS -- ABOUT WOW BRANDING
Dimensions
unknown
Extent
1 online resource (191 pages)
File format
unknown
Form of item
online
Isbn
9781616736668
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
eBooks on EBSCOhost
Other physical details
illustrations (chiefly color)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)656423244
  • (OCoLC)ocn656423244

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