The Resource Invisible influence : the hidden forces that shape behavior, Jonah Berger

Invisible influence : the hidden forces that shape behavior, Jonah Berger

Label
Invisible influence : the hidden forces that shape behavior
Title
Invisible influence
Title remainder
the hidden forces that shape behavior
Statement of responsibility
Jonah Berger
Creator
Author
Subject
Language
eng
Summary
  • Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat
  • You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people’s behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Cataloging source
YDXCP
Dewey number
302.13
Illustrations
illustrations
Index
index present
LC call number
HM 1176 .B47 2016
Literary form
non fiction
Nature of contents
bibliography
Label
Invisible influence : the hidden forces that shape behavior, Jonah Berger
Publication
Copyright
Note
Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • ALL_BRANCHES
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work
Dimensions
22 cm
Edition
First Simon & Schuster hardcover edition.
Extent
vi, 264 pages
Isbn
9781476759692
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
http://library.link/vocab/recordID
99654613202042
System control number
  • (OCoLC)928481033
  • (OCoLC)ocn928481033

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