The Resource Growth and Competitive Strategy in 3 Circles, Joe Urbany, James Davis

Growth and Competitive Strategy in 3 Circles, Joe Urbany, James Davis

Label
Growth and Competitive Strategy in 3 Circles
Title
Growth and Competitive Strategy in 3 Circles
Statement of responsibility
Joe Urbany, James Davis
Creator
Contributor
Author
Distributor
Subject
Genre
Language
eng
Summary
The 3-Circle model was developed over the past several years, initially in strategic planning for auniversity graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at theUniversity of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well ashundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growthstrategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy
Member of
Cataloging source
MnU
http://library.link/vocab/creatorName
Urbany, Joe
LC call number
HF5415
http://library.link/vocab/relatedWorkOrContributorName
  • Urbany, Joe
  • Davis, James
  • Open Textbook Library
Series statement
Open textbook library
http://library.link/vocab/subjectName
  • Business
  • Marketing
Label
Growth and Competitive Strategy in 3 Circles, Joe Urbany, James Davis
Link
https://open.umn.edu/opentextbooks/textbooks/275
Instantiates
Publication
Distribution
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
• Chapter 1: The Challenges of Growth -- o Three Fundamentals -- o Thinking Integratively About Customer Value, Competitive Position, and Capabilities -- o Chapter Summary and Looking Ahead -- • Chapter 2: Introduction to 3-Circle Analysis -- o Introduction -- o The Outside View -- o The Inside View -- o Growth Strategies -- o Chapter Summary -- • Chapter 3: Defining the Context -- o Chapter Introduction -- o Defining the Context: Overview -- o Chapter Summary: A Matter of Choice -- o Appendix: The Economics of Market Segmentation -- • Chapter 4: The Meaning of Value -- o Customer Value Basics -- o Identifying and Analyzing Customer Value -- o Chapter Summary -- • Chapter 5: Sorting Value -- o Introduction: The Value of “Sorting” -- o The 3-Circle Model: Seven Categories of Value -- o Overall Positioning Strategy -- o Chapter Summary: Not All Value Is Created Equal -- • Chapter 6: Growth Strategy -- o Introduction -- o Value and Positioning -- o Growth Implications for Value Categories -- o Overall Positioning: First, Take a Hard, Honest Look at Your Area A -- o Exploring Five Growth Imperatives -- o Chapter Summary -- • Chapter 7: Implementation: An Inside View of the Organization -- o Looking Inside the 3 Circles for the Building Blocks of Product Attributes and Service -- o Growth From Resources, Capabilities, and Assets Inside the Company -- o Chapter Summary -- • Chapter 8: Dynamic Aspects of Markets -- o Johnson & Johnson Stent: The Perfect Market-Dynamics Storm -- o Market Dynamics in 3 Circles -- o Anticipating Market Dynamics -- o Chapter Summary -- • Chapter 9: Summary: Growth Strategy in 10 Steps -- o Chapter Introduction -- o Step 1: Defining Context -- o Step 2: Customer Analysis -- o Step 3: Sorting Value -- o Step 4: Deep Diving -- o Step 5: Preliminary Growth Strategy Ideas -- o Steps 6, 7, and 8: Exploring Capabilities, Resources, and Assets to Align Behind Growth Strategy Ideas -- o Step 9: Dynamics -- o Step 10: Vetted Growth Strategy -- o Chapter Summary -- • References
Extent
1 online resource
Isbn
9781453343623
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publication frequency
Updated irregularly.
System control number
(MnU)OTLid0000275
System details
Mode of access: World Wide Web
Label
Growth and Competitive Strategy in 3 Circles, Joe Urbany, James Davis
Link
https://open.umn.edu/opentextbooks/textbooks/275
Publication
Distribution
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
• Chapter 1: The Challenges of Growth -- o Three Fundamentals -- o Thinking Integratively About Customer Value, Competitive Position, and Capabilities -- o Chapter Summary and Looking Ahead -- • Chapter 2: Introduction to 3-Circle Analysis -- o Introduction -- o The Outside View -- o The Inside View -- o Growth Strategies -- o Chapter Summary -- • Chapter 3: Defining the Context -- o Chapter Introduction -- o Defining the Context: Overview -- o Chapter Summary: A Matter of Choice -- o Appendix: The Economics of Market Segmentation -- • Chapter 4: The Meaning of Value -- o Customer Value Basics -- o Identifying and Analyzing Customer Value -- o Chapter Summary -- • Chapter 5: Sorting Value -- o Introduction: The Value of “Sorting” -- o The 3-Circle Model: Seven Categories of Value -- o Overall Positioning Strategy -- o Chapter Summary: Not All Value Is Created Equal -- • Chapter 6: Growth Strategy -- o Introduction -- o Value and Positioning -- o Growth Implications for Value Categories -- o Overall Positioning: First, Take a Hard, Honest Look at Your Area A -- o Exploring Five Growth Imperatives -- o Chapter Summary -- • Chapter 7: Implementation: An Inside View of the Organization -- o Looking Inside the 3 Circles for the Building Blocks of Product Attributes and Service -- o Growth From Resources, Capabilities, and Assets Inside the Company -- o Chapter Summary -- • Chapter 8: Dynamic Aspects of Markets -- o Johnson & Johnson Stent: The Perfect Market-Dynamics Storm -- o Market Dynamics in 3 Circles -- o Anticipating Market Dynamics -- o Chapter Summary -- • Chapter 9: Summary: Growth Strategy in 10 Steps -- o Chapter Introduction -- o Step 1: Defining Context -- o Step 2: Customer Analysis -- o Step 3: Sorting Value -- o Step 4: Deep Diving -- o Step 5: Preliminary Growth Strategy Ideas -- o Steps 6, 7, and 8: Exploring Capabilities, Resources, and Assets to Align Behind Growth Strategy Ideas -- o Step 9: Dynamics -- o Step 10: Vetted Growth Strategy -- o Chapter Summary -- • References
Extent
1 online resource
Isbn
9781453343623
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publication frequency
Updated irregularly.
System control number
(MnU)OTLid0000275
System details
Mode of access: World Wide Web

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