The Resource Frontline, Merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (electronic resource)

Frontline, Merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (electronic resource)

Label
Frontline, Merchants of cool
Title
Frontline
Title part
Merchants of cool
Statement of responsibility
produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston
Contributor
Director
Production company
Producer
Production company
Subject
Genre
Language
eng
Summary
Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated 300 billion dollars a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America
Member of
Additional physical form
Previously released as DVD.
Cataloging source
VaAlASP
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
Frontline (Television program)
Language note
This edition in English
http://library.link/vocab/relatedWorkOrContributorName
  • Docherty, Neil
  • Goodman, Barak
  • Goodman, Rachel Dretzin
  • Rushkoff, Douglas
  • WGBH Educational Foundation
Runtime
56
Series statement
The PBS Video Collection
http://library.link/vocab/subjectName
  • Advertising and youth
  • Marketing
  • Marketing
  • Mass media and teenagers
  • Popular culture
  • Teenage consumers
Target audience
adult
Label
Frontline, Merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?PBSV;2339567
Instantiates
Publication
Note
  • Originally broadcast Feb. 27, 2001 as an episode of the television program: Frontline
  • Title from resource description page (viewed Jun. 17, 2014)
Dimensions
  • unknown
  • other
Extent
1 online resource (56 min.)
Form of item
online
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)884830783
Video recording format
other
Label
Frontline, Merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?PBSV;2339567
Publication
Note
  • Originally broadcast Feb. 27, 2001 as an episode of the television program: Frontline
  • Title from resource description page (viewed Jun. 17, 2014)
Dimensions
  • unknown
  • other
Extent
1 online resource (56 min.)
Form of item
online
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)884830783
Video recording format
other

Library Locations

  • Architecture LibraryBorrow it
    Gould Hall 830 Van Vleet Oval Rm. 105, Norman, OK, 73019, US
    35.205706 -97.445050
  • Bizzell Memorial LibraryBorrow it
    401 W. Brooks St., Norman, OK, 73019, US
    35.207487 -97.447906
  • Boorstin CollectionBorrow it
    401 W. Brooks St., Norman, OK, 73019, US
    35.207487 -97.447906
  • Chinese Literature Translation ArchiveBorrow it
    401 W. Brooks St., RM 414, Norman, OK, 73019, US
    35.207487 -97.447906
  • Engineering LibraryBorrow it
    Felgar Hall 865 Asp Avenue, Rm. 222, Norman, OK, 73019, US
    35.205706 -97.445050
  • Fine Arts LibraryBorrow it
    Catlett Music Center 500 West Boyd Street, Rm. 20, Norman, OK, 73019, US
    35.210371 -97.448244
  • Harry W. Bass Business History CollectionBorrow it
    401 W. Brooks St., Rm. 521NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • History of Science CollectionsBorrow it
    401 W. Brooks St., Rm. 521NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • John and Mary Nichols Rare Books and Special CollectionsBorrow it
    401 W. Brooks St., Rm. 509NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • Library Service CenterBorrow it
    2601 Technology Place, Norman, OK, 73019, US
    35.185561 -97.398361
  • Price College Digital LibraryBorrow it
    Adams Hall 102 307 West Brooks St., Norman, OK, 73019, US
    35.210371 -97.448244
  • Western History CollectionsBorrow it
    Monnet Hall 630 Parrington Oval, Rm. 300, Norman, OK, 73019, US
    35.209584 -97.445414
Processing Feedback ...