The Resource Fashion Branding and Consumer Behaviors : Scientific Models, edited by Tsan-Ming Choi, (electronic resource)

Fashion Branding and Consumer Behaviors : Scientific Models, edited by Tsan-Ming Choi, (electronic resource)

Label
Fashion Branding and Consumer Behaviors : Scientific Models
Title
Fashion Branding and Consumer Behaviors
Title remainder
Scientific Models
Statement of responsibility
edited by Tsan-Ming Choi
Contributor
Editor
Editor
Subject
Language
  • eng
  • eng
Summary
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics
Member of
Is Subseries of
Dewey number
658.8342
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
avU0Xt4p49c
Language note
English
LC call number
BF76.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Choi, Tsan-Ming.
Series statement
International Series on Consumer Science,
http://library.link/vocab/subjectName
  • Psychic research
  • Marketing
  • Psychology Research
  • Marketing
  • Organizational Studies, Economic Sociology
Label
Fashion Branding and Consumer Behaviors : Scientific Models, edited by Tsan-Ming Choi, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Preface -- I. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers -- Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products
Dimensions
unknown
Edition
1st ed. 2014.
Extent
1 online resource (153 p.)
Form of item
online
Isbn
9781493902774
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4939-0277-4
Specific material designation
remote
System control number
  • (CKB)3710000000085748
  • (EBL)1697844
  • (OCoLC)881165995
  • (SSID)ssj0001177986
  • (PQKBManifestationID)11714003
  • (PQKBTitleCode)TC0001177986
  • (PQKBWorkID)11155391
  • (PQKB)11719672
  • (MiAaPQ)EBC1697844
  • (DE-He213)978-1-4939-0277-4
  • (EXLCZ)993710000000085748
Label
Fashion Branding and Consumer Behaviors : Scientific Models, edited by Tsan-Ming Choi, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Preface -- I. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers -- Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products
Dimensions
unknown
Edition
1st ed. 2014.
Extent
1 online resource (153 p.)
Form of item
online
Isbn
9781493902774
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4939-0277-4
Specific material designation
remote
System control number
  • (CKB)3710000000085748
  • (EBL)1697844
  • (OCoLC)881165995
  • (SSID)ssj0001177986
  • (PQKBManifestationID)11714003
  • (PQKBTitleCode)TC0001177986
  • (PQKBWorkID)11155391
  • (PQKB)11719672
  • (MiAaPQ)EBC1697844
  • (DE-He213)978-1-4939-0277-4
  • (EXLCZ)993710000000085748

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