The Resource Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising, Sebastian Klapdor, (electronic resource)

Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising, Sebastian Klapdor, (electronic resource)

Label
Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising
Title
Effectiveness of online marketing campaigns
Title remainder
an investigation into online multichannel and search engine advertising
Statement of responsibility
Sebastian Klapdor
Creator
Subject
Genre
Language
eng
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Klapdor, Sebastian
Dewey number
659.14/4
Dissertation note
Diss.--TUM School of Management, Munich, 2012.
Index
no index present
LC call number
HF5415.1265
LC item number
.K53 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • theses
  • bibliography
http://library.link/vocab/subjectName
Internet marketing
Label
Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising, Sebastian Klapdor, (electronic resource)
Link
http://dx.doi.org/10.1007/978-3-658-01732-3
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
  • Introduction
  • Overview on Online Advertising
  • Existing Research and Conceptual Foundations
  • Study I: Effectiveness of Multichannel Online Advertising
  • Study II: Effectiveness of Search Engine Advertising
  • Conclusion, Implications, and Outlook
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783658017323
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • 4101789-01okla_normanlaw
  • (SIRSI)4101789
  • (Sirsi) o828861410
  • (OCoLC)828861410
Label
Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising, Sebastian Klapdor, (electronic resource)
Link
http://dx.doi.org/10.1007/978-3-658-01732-3
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
  • Introduction
  • Overview on Online Advertising
  • Existing Research and Conceptual Foundations
  • Study I: Effectiveness of Multichannel Online Advertising
  • Study II: Effectiveness of Search Engine Advertising
  • Conclusion, Implications, and Outlook
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783658017323
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • 4101789-01okla_normanlaw
  • (SIRSI)4101789
  • (Sirsi) o828861410
  • (OCoLC)828861410

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