The Resource Effective data storytelling : how to drive change with data, narrative and visuals, Brent Dykes

Effective data storytelling : how to drive change with data, narrative and visuals, Brent Dykes

Label
Effective data storytelling : how to drive change with data, narrative and visuals
Title
Effective data storytelling
Title remainder
how to drive change with data, narrative and visuals
Statement of responsibility
Brent Dykes
Creator
Subject
Language
eng
Summary
"Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics. This book will introduce much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. Most of the current books associated with "data storytelling" focus primarily on just the data visualization aspects, overlooking other essential components such as narrative or audience. While they highlight the importance of communicating insights through data visualizations, they don't drill deeply into the actual storytelling and limit their coverage to a small section or short chapter. In contrast, this book takes a comprehensive look at all aspects of data storytelling--not just the visual elements. This book will: Show how to turn insights into data stories that are more engaging, persuasive, and memorable. Explain why stories are more powerful than just facts or statistics alone. Explain why our brains respond better to data stories. Shows how to avoid common data storytelling mistakes Describe the six essential elements of a data story, the four steps to structuring your findings as a data story, and the seven principles for better visual storytelling. In today's data economy, everyone must be able to communicate effectively with data. It's no longer a skill that is reserved for just data scientists and analysts. This book will help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories. They will learn how the three core elements of data storytelling--data, narrative, and visuals--can be combined to influence decisions and drive change"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Dykes, Brent
Dewey number
658.4/5
Illustrations
illustrations
Index
index present
LC call number
HF5718
LC item number
.D95 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business communication
  • Information visualization
  • Storytelling
  • Business communication
  • Information visualization
  • Storytelling
Label
Effective data storytelling : how to drive change with data, narrative and visuals, Brent Dykes
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xiv, 322 pages
Isbn
9781119615712
Lccn
2019032934
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (chiefly color)
System control number
  • (OCoLC)1099883225
  • (YBP)ybp16195876
Label
Effective data storytelling : how to drive change with data, narrative and visuals, Brent Dykes
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xiv, 322 pages
Isbn
9781119615712
Lccn
2019032934
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (chiefly color)
System control number
  • (OCoLC)1099883225
  • (YBP)ybp16195876

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