The Resource E-Consumers in the era of new tourism, Erkan Sezgin

E-Consumers in the era of new tourism, Erkan Sezgin

Label
E-Consumers in the era of new tourism
Title
E-Consumers in the era of new tourism
Statement of responsibility
Erkan Sezgin
Contributor
Editor
Subject
Genre
Language
eng
Summary
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing
Member of
Cataloging source
N$T
Dewey number
910.688
Index
index present
LC call number
G149.7
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Sezgin, Erkan
Series statement
Managing the Asian century,
http://library.link/vocab/subjectName
  • Travel
  • Tourism
  • SCIENCE
  • TRAVEL
  • TRAVEL
  • TRAVEL
  • TRAVEL
  • Tourism
  • Travel
  • Business and Management
  • Tourism Management
  • e-Business/e-Commerce
  • Marketing
Label
E-Consumers in the era of new tourism, Erkan Sezgin
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-981-10-0087-4
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9789811000850
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
SpringerLink
Other control number
10.1007/978-981-10-0087-4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)936040280
  • (OCoLC)ocn936040280
Label
E-Consumers in the era of new tourism, Erkan Sezgin
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-981-10-0087-4
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9789811000850
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
SpringerLink
Other control number
10.1007/978-981-10-0087-4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)936040280
  • (OCoLC)ocn936040280

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