The Resource Digital strategies in the pharmaceutical industry, Leonard Lerer and Mike Piper

Digital strategies in the pharmaceutical industry, Leonard Lerer and Mike Piper

Label
Digital strategies in the pharmaceutical industry
Title
Digital strategies in the pharmaceutical industry
Statement of responsibility
Leonard Lerer and Mike Piper
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Lerer, Leonard
Dewey number
615./1/0688
Illustrations
illustrations
Index
index present
LC call number
HD9666.5
LC item number
.L47 2003
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Piper, Mike
http://library.link/vocab/subjectName
  • Pharmaceutical industry
  • Pharmaceutical industry
  • Electronic commerce
Label
Digital strategies in the pharmaceutical industry, Leonard Lerer and Mike Piper
Link
https://openlibrary.org/books/OL8398942M
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 226-234) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 4.
  • Digital strategy is critical across the pharmaceutical value chain
  • pt. II.
  • Digital Strategies: Research and Development
  • 5.
  • Digital strategies in research and development (R & D)
  • pt. III.
  • Digital Strategies: Manufacturing, Supply Chain and Distribution
  • 6.
  • Digital strategies in manufacturing and supply chain
  • pt. I.
  • 7.
  • Digital strategies in pharmaceutical distribution
  • pt. IV.
  • Digital Strategies: Marketing and Sales
  • 8.
  • Digital strategies in marketing and sales
  • 9.
  • Digital strategies in marketing to the physician
  • An Introduction to Pharmaceutical Digital Strategies
  • 1.
  • Introduction
  • 2.
  • Principles of pharmaceutical digital strategy
  • 3.
  • A decade of digital strategy in the pharmaceutical industry
Extent
1 online resource (xvi, 239 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations)
Specific material designation
remote
System control number
(CaSfIA)digitalstrategie0000lere
Label
Digital strategies in the pharmaceutical industry, Leonard Lerer and Mike Piper
Link
https://openlibrary.org/books/OL8398942M
Publication
Bibliography note
Includes bibliographical references (pages 226-234) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 4.
  • Digital strategy is critical across the pharmaceutical value chain
  • pt. II.
  • Digital Strategies: Research and Development
  • 5.
  • Digital strategies in research and development (R & D)
  • pt. III.
  • Digital Strategies: Manufacturing, Supply Chain and Distribution
  • 6.
  • Digital strategies in manufacturing and supply chain
  • pt. I.
  • 7.
  • Digital strategies in pharmaceutical distribution
  • pt. IV.
  • Digital Strategies: Marketing and Sales
  • 8.
  • Digital strategies in marketing and sales
  • 9.
  • Digital strategies in marketing to the physician
  • An Introduction to Pharmaceutical Digital Strategies
  • 1.
  • Introduction
  • 2.
  • Principles of pharmaceutical digital strategy
  • 3.
  • A decade of digital strategy in the pharmaceutical industry
Extent
1 online resource (xvi, 239 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations)
Specific material designation
remote
System control number
(CaSfIA)digitalstrategie0000lere

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