The Resource Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber

Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber

Label
Demand : creating what people love before they know they want it
Title
Demand
Title remainder
creating what people love before they know they want it
Statement of responsibility
Adrian J. Slywotzky ; with Karl Weber
Creator
Contributor
Subject
Language
eng
Summary
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Slywotzky, Adrian J
Index
index present
LC call number
HB801
LC item number
.S56 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1953-
http://library.link/vocab/relatedWorkOrContributorName
Weber, Karl
http://library.link/vocab/subjectName
  • Demand (Economic theory)
  • Supply and demand
  • Consumption (Economics)
  • Consumers
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 329-344) and index
Contents
The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom -- From ho-hum to gotta-have-it: Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world -- Better than a bonus: Bloomberg builds a service traders just won't give up -- CareMore connects the health care dots -- Backstory. It's what you don't see that counts: behind the kindle screen -- Tetra pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon -- Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand -- The best lunch ever: pret a manger and the quest for the perfect sandwich -- Variation. Selling the symphony: it's not just about the music -- The Seattle Opera grows its audience one member at a time -- Demand variation, from the corner store to eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- Coda: the demand creators
Dimensions
25 cm.
Edition
1st ed.
Extent
viii, 357 p.
Isbn
9780307887320
Isbn Type
(hardback)
Lccn
2011009633
System control number
  • 3924770-01okla_normanlaw
  • (SIRSI)3924770
  • (Sirsi) o668188513
  • (OCoLC)668188513
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber
Publication
Bibliography note
Includes bibliographical references (p. 329-344) and index
Contents
The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom -- From ho-hum to gotta-have-it: Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world -- Better than a bonus: Bloomberg builds a service traders just won't give up -- CareMore connects the health care dots -- Backstory. It's what you don't see that counts: behind the kindle screen -- Tetra pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon -- Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand -- The best lunch ever: pret a manger and the quest for the perfect sandwich -- Variation. Selling the symphony: it's not just about the music -- The Seattle Opera grows its audience one member at a time -- Demand variation, from the corner store to eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- Coda: the demand creators
Dimensions
25 cm.
Edition
1st ed.
Extent
viii, 357 p.
Isbn
9780307887320
Isbn Type
(hardback)
Lccn
2011009633
System control number
  • 3924770-01okla_normanlaw
  • (SIRSI)3924770
  • (Sirsi) o668188513
  • (OCoLC)668188513

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