The Resource Corporate social responsibility and strategic market positioning for organizational success, Carlton Brown and Uzoechi Nwagbara, editors

Corporate social responsibility and strategic market positioning for organizational success, Carlton Brown and Uzoechi Nwagbara, editors

Label
Corporate social responsibility and strategic market positioning for organizational success
Title
Corporate social responsibility and strategic market positioning for organizational success
Statement of responsibility
Carlton Brown and Uzoechi Nwagbara, editors
Contributor
Editor
Subject
Language
eng
Summary
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
658.4/08
Index
no index present
LC call number
HD60
LC item number
.C6938 2018
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1986-
http://library.link/vocab/relatedWorkOrContributorName
  • Brown, Carlton
  • Nwagbara, Uzoechi
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Success in business
  • Social responsibility of business
  • Success in business
Label
Corporate social responsibility and strategic market positioning for organizational success, Carlton Brown and Uzoechi Nwagbara, editors
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in csr communication / Melis Kaytaz Yigit, Yigit Metal, Turkey, Özge Kirezli, Istanbul Bilgi University, Turkey -- The role of technology acceptance model in strengthening business positioning : the role of technology acceptance model in strengthening business positioning / Emeka Oruh, Brunel University, UK, United Kingdom -- Sustainability strategies for software development firms / Arunasalam Sambhanthan, Curtin University, Australia -- The concept of green marketing / Mertcan Tascioglu, Istanbul Medeniyet University, Turkey -- The business of business is business through social integration / Purna Nandamuri, IBS, IFHE University, India, Mukesh Mishra, IBS, IFHE University, India, Vijayudu Gnanamkonda, IBS, IFHE University, India -- Advertisement : key to business success / Naveed Hamid, SKUAST Jammuá -- New media, organisational strategy and positioning : empirical evidence from nigeria / Emeka Oruh, Brunel University, UK, United Kingdom -- Organizational strategies / Süleyman Ara, Düzce Universityá
Extent
pages cm
Isbn
9781522554097
Lccn
2017043294
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)1011548044
  • (YBP)ybp15243276
Label
Corporate social responsibility and strategic market positioning for organizational success, Carlton Brown and Uzoechi Nwagbara, editors
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in csr communication / Melis Kaytaz Yigit, Yigit Metal, Turkey, Özge Kirezli, Istanbul Bilgi University, Turkey -- The role of technology acceptance model in strengthening business positioning : the role of technology acceptance model in strengthening business positioning / Emeka Oruh, Brunel University, UK, United Kingdom -- Sustainability strategies for software development firms / Arunasalam Sambhanthan, Curtin University, Australia -- The concept of green marketing / Mertcan Tascioglu, Istanbul Medeniyet University, Turkey -- The business of business is business through social integration / Purna Nandamuri, IBS, IFHE University, India, Mukesh Mishra, IBS, IFHE University, India, Vijayudu Gnanamkonda, IBS, IFHE University, India -- Advertisement : key to business success / Naveed Hamid, SKUAST Jammuá -- New media, organisational strategy and positioning : empirical evidence from nigeria / Emeka Oruh, Brunel University, UK, United Kingdom -- Organizational strategies / Süleyman Ara, Düzce Universityá
Extent
pages cm
Isbn
9781522554097
Lccn
2017043294
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)1011548044
  • (YBP)ybp15243276

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