The Resource Content strategy for mobile, Karen McGrane ; [foreword by Paul Ford]

Content strategy for mobile, Karen McGrane ; [foreword by Paul Ford]

Label
Content strategy for mobile
Title
Content strategy for mobile
Statement of responsibility
Karen McGrane ; [foreword by Paul Ford]
Creator
Contributor
Subject
Language
eng
Summary
"You don't get to decide which platform or device your customers use to access your content: they do. Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. And all in the less time than it takes you to fly from New York to Chicago"--Publisher description
Member of
Cataloging source
ZAB
http://library.link/vocab/creatorName
McGrane, Karen
Illustrations
illustrations
Index
index present
LC call number
QA76.59
LC item number
.M34 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ford, Paul
Series statement
A Book Apart : brief books for people who make websites
Series volume
no. 8
http://library.link/vocab/subjectName
  • Mobile computing
  • Application software
  • Web sites
  • Human-computer interaction
  • Smartphones
  • Content analysis (Communication)
Label
Content strategy for mobile, Karen McGrane ; [foreword by Paul Ford]
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 154-158) and index
Contents
Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process
Dimensions
22 cm.
Extent
162 p.
Isbn
9781937557089
Other physical details
col. ill.
System control number
  • 4435599-01okla_normanlaw
  • (SIRSI)4435599
  • (OCoLC)819338140
Label
Content strategy for mobile, Karen McGrane ; [foreword by Paul Ford]
Publication
Bibliography note
Includes bibliographical references (p. 154-158) and index
Contents
Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process
Dimensions
22 cm.
Extent
162 p.
Isbn
9781937557089
Other physical details
col. ill.
System control number
  • 4435599-01okla_normanlaw
  • (SIRSI)4435599
  • (OCoLC)819338140

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