The Resource Consuming books : the marketing and consumption of literature, edited by Stephen Brown

Consuming books : the marketing and consumption of literature, edited by Stephen Brown

Label
Consuming books : the marketing and consumption of literature
Title
Consuming books
Title remainder
the marketing and consumption of literature
Statement of responsibility
edited by Stephen Brown
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
Dewey number
002/.068/8
Index
index present
LC call number
Z278
LC item number
.C66 2006eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1955 March 23-
http://library.link/vocab/relatedWorkOrContributorName
Brown, Stephen
Series statement
Routledge interpretive marketing research
http://library.link/vocab/subjectName
  • Books
  • Booksellers and bookselling
  • Book industries and trade
  • Literature publishing
  • Books and reading
  • Authorship
  • LANGUAGE ARTS & DISCIPLINES
  • Authorship
  • Book industries and trade
  • Books and reading
  • Books
  • Booksellers and bookselling
  • Literature publishing
Label
Consuming books : the marketing and consumption of literature, edited by Stephen Brown
Link
https://ezproxy.lib.ou.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=157804
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Rattles from the swill bucket / Stephen Brown -- Selling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming The Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a 'male outsider' perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but I'm really a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club and the 'how-to' industry / Anthony Patterson and Stephen Brown
Dimensions
unknown
Extent
1 online resource (xv, 218 pages).
File format
unknown
Form of item
online
Isbn
9780203020128
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
eBooks on EBSCOhost
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)70914700
  • (OCoLC)ocm70914700
Label
Consuming books : the marketing and consumption of literature, edited by Stephen Brown
Link
https://ezproxy.lib.ou.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=157804
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Rattles from the swill bucket / Stephen Brown -- Selling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming The Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a 'male outsider' perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but I'm really a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club and the 'how-to' industry / Anthony Patterson and Stephen Brown
Dimensions
unknown
Extent
1 online resource (xv, 218 pages).
File format
unknown
Form of item
online
Isbn
9780203020128
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
eBooks on EBSCOhost
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)70914700
  • (OCoLC)ocm70914700

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