The Resource Consumer behavior : basic findings and management implications, Gerald Zaltman, Melanie Wallendorf

Consumer behavior : basic findings and management implications, Gerald Zaltman, Melanie Wallendorf

Label
Consumer behavior : basic findings and management implications
Title
Consumer behavior
Title remainder
basic findings and management implications
Statement of responsibility
Gerald Zaltman, Melanie Wallendorf
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Zaltman, Gerald
Illustrations
illustrations
Index
index present
LC call number
HF5415.3
LC item number
.Z28 1983
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wallendorf, Melanie
Series statement
The Wiley series in marketing,
http://library.link/vocab/subjectName
  • Consumers
  • Motivation research (Marketing)
Label
Consumer behavior : basic findings and management implications, Gerald Zaltman, Melanie Wallendorf
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Dimensions
25 cm.
Edition
2nd ed.
Extent
xvi, 684 p.
Isbn
9780471093060
Lccn
82023842
Other physical details
ill.
System control number
  • 289185-01okla_normanlaw
  • (SIRSI)289185
  • (Sirsi) o09082893
  • (OCoLC)9082893
Label
Consumer behavior : basic findings and management implications, Gerald Zaltman, Melanie Wallendorf
Publication
Bibliography note
Includes bibliographical references and indexes
Dimensions
25 cm.
Edition
2nd ed.
Extent
xvi, 684 p.
Isbn
9780471093060
Lccn
82023842
Other physical details
ill.
System control number
  • 289185-01okla_normanlaw
  • (SIRSI)289185
  • (Sirsi) o09082893
  • (OCoLC)9082893

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