The Resource Conjoint Measurement : Methods and Applications, edited by Anders Gustafsson, Andreas Herrmann, Frank Huber, (electronic resource)

Conjoint Measurement : Methods and Applications, edited by Anders Gustafsson, Andreas Herrmann, Frank Huber, (electronic resource)

Label
Conjoint Measurement : Methods and Applications
Title
Conjoint Measurement
Title remainder
Methods and Applications
Statement of responsibility
edited by Anders Gustafsson, Andreas Herrmann, Frank Huber
Creator
Contributor
Subject
Genre
Language
eng
Summary
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results
Cataloging source
AU@
http://library.link/vocab/creatorName
Gustafsson, Anders
Dewey number
658.8
Index
no index present
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Herrmann, Andreas
  • Huber, Frank
http://library.link/vocab/subjectName
  • Economics
  • Economics
  • Industrial management
  • Marketing
  • Economics
  • Industrial management
  • Marketing
Label
Conjoint Measurement : Methods and Applications, edited by Anders Gustafsson, Andreas Herrmann, Frank Huber, (electronic resource)
Link
http://dx.doi.org/10.1007/978-3-540-24713-5
Instantiates
Publication
Antecedent source
file reproduced from original
Color
mixed
Contents
3 P.E. Green: Foreword -- A. Gustafsson, A. Herrmann, F. Huber: Conjoint Analysis as an Instrument of Market Research Practice -- V. Rao, H. Sattler: Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price -- S. Simmons, M. Esser: Developing Business Solutions from Conjoint Analysis -- H. Sattler, K. Schirm: Measuring the Credibility of Product-Preannouncements with Conjoint Analysis -- D. Baier, W. Gaul: Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data -- H. Sattler, S. Hensel-Börner: A Comparison of Conjoint Measurement with Self-Explicated Approaches -- G. Marzocchi, S. Brasini, M. Rimessi: New Product Development in the Software Industry: The Role of Conjoint Analysis -- O. Blomkvist, F. Ekdahl, A. Gustafsson: Non-geometric Plackett-Burman Designs in Conjoint Analysis -- F. Huber, A. Herrmann, A. Gustafsson: On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results -- T. Elrod, K. Chrzan: The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis -- T. Teichert: Confounding of Effects in Rank-Based Conjoint-Analysis -- W. Kamakura, M. Ozer: A Multi-trait Multi-Method Validity Test of Partworth Estimates -- A. Herrmann, D. Schmidt-Gallas, F. Huber: Adaptive Conjoint Analysis -- J. Louviere, D. Hensher, J. Swait: Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods -- R. Haaijer, M. Wedel: Conjoint Choice Experiments -- B. Dellaert, A. Borgers, J. Louviere, H. Timmermans: Using Conjoint Choice Experiment's to Model Consumer Choices of Product Component Packages -- V. Ramaswamy, S. Cohen: Latent Class Models for Conjoint Analysis -- W. DeSarbo, C. DeSarbo: A Generalized Normative Segmentation Methodology Employing Conjoint Analysis -- J. Huber, B. Orme, R. Miller: Dealing with Product Similarity in Conjoint Simulations -- C. Kolvenbach, S. Krieg, C. Felten: Evaluating Brand Value -- D. Wittink, S. Keil: Continuous Conjoint Analysis
Dimensions
unknown
Edition
Third Edition.
Extent
1 online resource (vii, 568 p.)
File format
unknown
Form of item
online
Isbn
9783540247135
Isbn Type
(electronic bk.)
Level of compression
uncompressed
Other control number
10.1007/978-3-540-24713-5
Quality assurance targets
unknown
Reformatting quality
access
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)851741587
  • (OCoLC)ocn851741587
Label
Conjoint Measurement : Methods and Applications, edited by Anders Gustafsson, Andreas Herrmann, Frank Huber, (electronic resource)
Link
http://dx.doi.org/10.1007/978-3-540-24713-5
Publication
Antecedent source
file reproduced from original
Color
mixed
Contents
3 P.E. Green: Foreword -- A. Gustafsson, A. Herrmann, F. Huber: Conjoint Analysis as an Instrument of Market Research Practice -- V. Rao, H. Sattler: Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price -- S. Simmons, M. Esser: Developing Business Solutions from Conjoint Analysis -- H. Sattler, K. Schirm: Measuring the Credibility of Product-Preannouncements with Conjoint Analysis -- D. Baier, W. Gaul: Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data -- H. Sattler, S. Hensel-Börner: A Comparison of Conjoint Measurement with Self-Explicated Approaches -- G. Marzocchi, S. Brasini, M. Rimessi: New Product Development in the Software Industry: The Role of Conjoint Analysis -- O. Blomkvist, F. Ekdahl, A. Gustafsson: Non-geometric Plackett-Burman Designs in Conjoint Analysis -- F. Huber, A. Herrmann, A. Gustafsson: On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results -- T. Elrod, K. Chrzan: The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis -- T. Teichert: Confounding of Effects in Rank-Based Conjoint-Analysis -- W. Kamakura, M. Ozer: A Multi-trait Multi-Method Validity Test of Partworth Estimates -- A. Herrmann, D. Schmidt-Gallas, F. Huber: Adaptive Conjoint Analysis -- J. Louviere, D. Hensher, J. Swait: Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods -- R. Haaijer, M. Wedel: Conjoint Choice Experiments -- B. Dellaert, A. Borgers, J. Louviere, H. Timmermans: Using Conjoint Choice Experiment's to Model Consumer Choices of Product Component Packages -- V. Ramaswamy, S. Cohen: Latent Class Models for Conjoint Analysis -- W. DeSarbo, C. DeSarbo: A Generalized Normative Segmentation Methodology Employing Conjoint Analysis -- J. Huber, B. Orme, R. Miller: Dealing with Product Similarity in Conjoint Simulations -- C. Kolvenbach, S. Krieg, C. Felten: Evaluating Brand Value -- D. Wittink, S. Keil: Continuous Conjoint Analysis
Dimensions
unknown
Edition
Third Edition.
Extent
1 online resource (vii, 568 p.)
File format
unknown
Form of item
online
Isbn
9783540247135
Isbn Type
(electronic bk.)
Level of compression
uncompressed
Other control number
10.1007/978-3-540-24713-5
Quality assurance targets
unknown
Reformatting quality
access
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)851741587
  • (OCoLC)ocn851741587

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