The Resource Commercializing innovation : turning technology breakthroughs into products, Jerry Schaufeld

Commercializing innovation : turning technology breakthroughs into products, Jerry Schaufeld

Label
Commercializing innovation : turning technology breakthroughs into products
Title
Commercializing innovation
Title remainder
turning technology breakthroughs into products
Statement of responsibility
Jerry Schaufeld
Creator
Author
Subject
Genre
Language
eng
Summary
Commercializing Innovation: Turning Technology Breakthroughs into Products℗lshows how to turn ideas from R & D labs, universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using℗lcase studies, models, and practical tips culled from his entrepreneurial career, he shows readers of℗lCommercializing Innovation℗lhow to Source technology that can be turned into pro ducts Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a℗lproject Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding
Cataloging source
N$T
http://library.link/vocab/creatorName
Schaufeld, Jerry
Dewey number
658.4/062
Index
index present
LC call number
HD45
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Technological innovations
  • Technological innovations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Technological innovations
  • Technological innovations
  • Business and Management
  • Business and Management, general
  • R & D/Technology Policy
  • IT in Business
  • Research & development management
  • Business mathematics & systems
  • Business & management
Label
Commercializing innovation : turning technology breakthroughs into products, Jerry Schaufeld
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-1-4302-6353-1
Instantiates
Publication
Distribution
Copyright
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • About the Author -- Acknowledgments -- Introduction -- Chapter 1: Technology Commercialization -- Waypoints in Innovative Commercialization -- W. Edwards Deming and Innovative Change -- Walmart Expands While Manufacturing Nothing: A New Innovation Model Emerges -- Lexus vs. Ford -- Enter Innovation -- Innovation Practitioners -- Apple's Innovative Culture -- The Bose Corporation -- Curt Carlson: The SRI Approach -- Innovative Thinking: Clayton Christensen -- IDEO: Innovation in Design and Consulting -- Innovation at Foundations -- The Pattern Emerges -- Summary -- Chapter 2: The Commercialization Model -- So Why a Model? -- A Model for Commercialization -- Sources of Ideas -- Opportunity Recognition -- The Role of Intuition -- A Disciplined Approach -- Is It Real? The Role of Feasibility Analysis -- Going to Market -- The Project Plan -- Does this Relate to Commercialization?-A Summary -- Chapter 3: The Sources of Ideas for Commercialization: Are There Enough? -- Sources of Ideas -- Licensing -- Patent Law -- A Proprietary Alternative to Patents -- IP and Innovation Commercialization -- Operational Questions about IP -- R & D: Beyond IP Strategy -- R & D Strategy -- R & D: Question the Viability -- Extending the Product or Market -- Some Questioning Thoughts: Product Extension Food for Thought -- Joining and Buying: The Role of Mergers and Acquisitions (M & As) -- The M & A Alternative: Questions -- Invention/"Other" -- Nurturing the Inventive Process -- The World of Ideas: Summary -- Chapter 4: Winnowing Down: The Challenge of Opportunity Recognition -- Opportunity Recognition, the First Gate -- Distillation -- Multiple Funnels -- Expectations -- Chapter 5: Feasibility Analysis -- Classical Perspective -- The Elements -- Economic Considerations -- Technical Considerations -- Operational Considerations -- Risk: Considerations -- Legal Risk
  • Financial: Risk -- Commercial and Market Risk -- Regulatory Risks -- Risks: A Summary -- Additional Elements: Outcomes of the Feasibility Analysis -- Rejection -- Hold -- Summary -- Chapter 6: The Project Plan -- Why Planning? -- The Details -- Deciding -- Drilling Down -- Over and Under -- The Tools -- To Plan or Not -- Chapter 7: To Market or Not ... -- The End of Marketing? -- The New Marketing Model -- Demographics -- Pricing -- Cost-Based Pricing -- Competition-Based Pricing -- Value-Based Pricing -- Competition -- Competition and Commercialization -- Competitors -- The Impact of Competition on Marketing -- Going to Market -- Why Marketing: A Summary -- Chapter 8: The Numbers -- The Internal Space -- The Internal Balance -- Budgeting -- Revenue -- Those Ratios -- Some Are "Fixed" -- The Results -- Modeling This -- The Outside View -- Summing Up -- Chapter 9: Organizational Dynamics -- Getting Organized -- The Legal Structure -- The Mechanics -- The Functional Option -- Product-Based Organizations -- Other Approaches -- Moving Forward -- Finding, Motivating, and Keeping Talent -- Balanced Metrics -- Creating the Environment -- Summing Up -- Chapter 10: ROI: Does It Make Sense? -- Early Stage Capital -- Angel Investing -- Institutional Investing, the Venture Business -- Comparisons -- The Broader Resources -- Putting It Together -- Know Your Market -- Decision Metrics -- Goals -- Reaching for Decisions -- Market and External Competitive -- Decisions and Intervention Based on Improving Overall Performance Against the Goals -- Chapter 11: Big Brother and Global Competition -- A Perspective -- The Global Competition -- The Local Context -- Drilling Down -- Putting It Together -- Looking Ahead -- Chapter 12: Looking Forward -- A Changing World -- Early Stage Investments -- Incubation -- Global Competition
  • Technology and the Changing Landscape of Intellectual Property -- Entrepreneurship Trainin -- The Internet and Customer Demand -- A View from the Trenches -- A Finale -- Index -- Other Apress Business Titles You Will Find Useful
Dimensions
unknown
Extent
1 online resource (xv, 210 pages)
File format
unknown
Form of item
online
Isbn
9781430263531
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-1-4302-6353-1
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)919002272
  • (OCoLC)ocn919002272
Label
Commercializing innovation : turning technology breakthroughs into products, Jerry Schaufeld
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-1-4302-6353-1
Publication
Distribution
Copyright
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • About the Author -- Acknowledgments -- Introduction -- Chapter 1: Technology Commercialization -- Waypoints in Innovative Commercialization -- W. Edwards Deming and Innovative Change -- Walmart Expands While Manufacturing Nothing: A New Innovation Model Emerges -- Lexus vs. Ford -- Enter Innovation -- Innovation Practitioners -- Apple's Innovative Culture -- The Bose Corporation -- Curt Carlson: The SRI Approach -- Innovative Thinking: Clayton Christensen -- IDEO: Innovation in Design and Consulting -- Innovation at Foundations -- The Pattern Emerges -- Summary -- Chapter 2: The Commercialization Model -- So Why a Model? -- A Model for Commercialization -- Sources of Ideas -- Opportunity Recognition -- The Role of Intuition -- A Disciplined Approach -- Is It Real? The Role of Feasibility Analysis -- Going to Market -- The Project Plan -- Does this Relate to Commercialization?-A Summary -- Chapter 3: The Sources of Ideas for Commercialization: Are There Enough? -- Sources of Ideas -- Licensing -- Patent Law -- A Proprietary Alternative to Patents -- IP and Innovation Commercialization -- Operational Questions about IP -- R & D: Beyond IP Strategy -- R & D Strategy -- R & D: Question the Viability -- Extending the Product or Market -- Some Questioning Thoughts: Product Extension Food for Thought -- Joining and Buying: The Role of Mergers and Acquisitions (M & As) -- The M & A Alternative: Questions -- Invention/"Other" -- Nurturing the Inventive Process -- The World of Ideas: Summary -- Chapter 4: Winnowing Down: The Challenge of Opportunity Recognition -- Opportunity Recognition, the First Gate -- Distillation -- Multiple Funnels -- Expectations -- Chapter 5: Feasibility Analysis -- Classical Perspective -- The Elements -- Economic Considerations -- Technical Considerations -- Operational Considerations -- Risk: Considerations -- Legal Risk
  • Financial: Risk -- Commercial and Market Risk -- Regulatory Risks -- Risks: A Summary -- Additional Elements: Outcomes of the Feasibility Analysis -- Rejection -- Hold -- Summary -- Chapter 6: The Project Plan -- Why Planning? -- The Details -- Deciding -- Drilling Down -- Over and Under -- The Tools -- To Plan or Not -- Chapter 7: To Market or Not ... -- The End of Marketing? -- The New Marketing Model -- Demographics -- Pricing -- Cost-Based Pricing -- Competition-Based Pricing -- Value-Based Pricing -- Competition -- Competition and Commercialization -- Competitors -- The Impact of Competition on Marketing -- Going to Market -- Why Marketing: A Summary -- Chapter 8: The Numbers -- The Internal Space -- The Internal Balance -- Budgeting -- Revenue -- Those Ratios -- Some Are "Fixed" -- The Results -- Modeling This -- The Outside View -- Summing Up -- Chapter 9: Organizational Dynamics -- Getting Organized -- The Legal Structure -- The Mechanics -- The Functional Option -- Product-Based Organizations -- Other Approaches -- Moving Forward -- Finding, Motivating, and Keeping Talent -- Balanced Metrics -- Creating the Environment -- Summing Up -- Chapter 10: ROI: Does It Make Sense? -- Early Stage Capital -- Angel Investing -- Institutional Investing, the Venture Business -- Comparisons -- The Broader Resources -- Putting It Together -- Know Your Market -- Decision Metrics -- Goals -- Reaching for Decisions -- Market and External Competitive -- Decisions and Intervention Based on Improving Overall Performance Against the Goals -- Chapter 11: Big Brother and Global Competition -- A Perspective -- The Global Competition -- The Local Context -- Drilling Down -- Putting It Together -- Looking Ahead -- Chapter 12: Looking Forward -- A Changing World -- Early Stage Investments -- Incubation -- Global Competition
  • Technology and the Changing Landscape of Intellectual Property -- Entrepreneurship Trainin -- The Internet and Customer Demand -- A View from the Trenches -- A Finale -- Index -- Other Apress Business Titles You Will Find Useful
Dimensions
unknown
Extent
1 online resource (xv, 210 pages)
File format
unknown
Form of item
online
Isbn
9781430263531
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-1-4302-6353-1
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)919002272
  • (OCoLC)ocn919002272

Library Locations

  • Architecture LibraryBorrow it
    Gould Hall 830 Van Vleet Oval Rm. 105, Norman, OK, 73019, US
    35.205706 -97.445050
  • Bizzell Memorial LibraryBorrow it
    401 W. Brooks St., Norman, OK, 73019, US
    35.207487 -97.447906
  • Boorstin CollectionBorrow it
    401 W. Brooks St., Norman, OK, 73019, US
    35.207487 -97.447906
  • Chinese Literature Translation ArchiveBorrow it
    401 W. Brooks St., RM 414, Norman, OK, 73019, US
    35.207487 -97.447906
  • Engineering LibraryBorrow it
    Felgar Hall 865 Asp Avenue, Rm. 222, Norman, OK, 73019, US
    35.205706 -97.445050
  • Fine Arts LibraryBorrow it
    Catlett Music Center 500 West Boyd Street, Rm. 20, Norman, OK, 73019, US
    35.210371 -97.448244
  • Harry W. Bass Business History CollectionBorrow it
    401 W. Brooks St., Rm. 521NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • History of Science CollectionsBorrow it
    401 W. Brooks St., Rm. 521NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • John and Mary Nichols Rare Books and Special CollectionsBorrow it
    401 W. Brooks St., Rm. 509NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • Library Service CenterBorrow it
    2601 Technology Place, Norman, OK, 73019, US
    35.185561 -97.398361
  • Price College Digital LibraryBorrow it
    Adams Hall 102 307 West Brooks St., Norman, OK, 73019, US
    35.210371 -97.448244
  • Western History CollectionsBorrow it
    Monnet Hall 630 Parrington Oval, Rm. 300, Norman, OK, 73019, US
    35.209584 -97.445414
Processing Feedback ...