The Resource Chief marketing officers at work, Josh Steimle

Chief marketing officers at work, Josh Steimle

Label
Chief marketing officers at work
Title
Chief marketing officers at work
Statement of responsibility
Josh Steimle
Creator
Author
Subject
Genre
Language
eng
Summary
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations--such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School--to startups--such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization
Cataloging source
N$T
http://library.link/vocab/creatorName
Steimle, Josh
Dewey number
658.8
Index
index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Marketing personnel
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing
  • Marketing personnel
Label
Chief marketing officers at work, Josh Steimle
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-1-4842-1931-7
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Seth Farbman -- Heather Zynczak -- Brian Kenny -- Louis Gagnon -- Kevin Marasco -- Kraig Swensrud -- Patrick Adams -- Edith Wong -- Michael Mendenhall -- Virginie Glaenzer -- Ada Chen Rekhi -- Kieran Hannon -- Phil Bienert -- Margaret Molloy -- Tom Buday -- John Costello -- Luanne Calvert -- Trish Mueller -- Peter Horst -- Brian Beitler -- Walter Levitt -- Geraldine Calpin -- Matt Price -- Susan Lintonsmith -- Linda Boff -- Lauren Crampsie -- Jeff Jones -- David Doctorow -- Rishi Dave
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781484219317
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-1-4842-1931-7
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)956376338
  • (OCoLC)ocn956376338
Label
Chief marketing officers at work, Josh Steimle
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-1-4842-1931-7
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Seth Farbman -- Heather Zynczak -- Brian Kenny -- Louis Gagnon -- Kevin Marasco -- Kraig Swensrud -- Patrick Adams -- Edith Wong -- Michael Mendenhall -- Virginie Glaenzer -- Ada Chen Rekhi -- Kieran Hannon -- Phil Bienert -- Margaret Molloy -- Tom Buday -- John Costello -- Luanne Calvert -- Trish Mueller -- Peter Horst -- Brian Beitler -- Walter Levitt -- Geraldine Calpin -- Matt Price -- Susan Lintonsmith -- Linda Boff -- Lauren Crampsie -- Jeff Jones -- David Doctorow -- Rishi Dave
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781484219317
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-1-4842-1931-7
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)956376338
  • (OCoLC)ocn956376338

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