The Resource Business success in China, Markus Hofer, Bernhard Ebel (editors), (electronic resource)

Business success in China, Markus Hofer, Bernhard Ebel (editors), (electronic resource)

Label
Business success in China
Title
Business success in China
Statement of responsibility
Markus Hofer, Bernhard Ebel (editors)
Contributor
Subject
Genre
Language
eng
Summary
China is the world's largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations
Cataloging source
NOC
Dewey number
658/.0490951
Illustrations
illustrations
Index
no index present
LC call number
HD2910
LC item number
.B87 2007
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Hofer, Markus B
  • Ebel, Bernhard
http://library.link/vocab/subjectName
  • International business enterprises
  • Business enterprises, Foreign
  • China
  • Success in business
  • BUSINESS & ECONOMICS
  • Business enterprises, Foreign
  • Success in business
  • International business enterprises
  • China
  • Affaires
  • Science économique
  • Economie de l'entreprise
  • Business enterprises, Foreign
  • Economic history
  • International business enterprises
  • Success in business
  • China
  • Bedrijfsleven
  • Markten
  • China
Label
Business success in China, Markus Hofer, Bernhard Ebel (editors), (electronic resource)
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Tao, strategy and Li
  • Chin-Ning Chu
  • Conquering the dragon : entry strategies for the Chinese market
  • Jana Schmutzler de Uribe, Bernhard Ebel, and Markus B. Hofer
  • Competing in the dragon's den : strategies for a changed China
  • Peter Williamson and Ming Zeng
  • Business strategy in China's transformation
  • Jonathan Story
  • A guide to business success in China for foreign enterprises
  • Kang Gang Hu
  • The rise of the dragon
  • Effective pricing strategies for foreign and Chinese companies
  • Stefan Herr, Fan Oswald-Chen, and Ying Yang
  • The run to China : and the need of better information and analysis
  • Hubert Fromlet
  • Market research as a module in market strategies in China
  • Brigitte Wolff
  • Legal constraints on business in China
  • Sven-Michael Werner
  • Successful business relations with China : to-dos and taboos
  • Sylvia Knoss and Helen Beveridge--
  • Bernhard Ebel, Markus B. Hofer, and Jana Schmutzler de Uribe
  • The insurance and banking sectors in China
  • Heinz Dollberg
  • Automotive dragon power in China
  • Markus B. Hofer, Bernhard Ebel, and Jana Schmutzler de Uribe
  • Business development in China : Volkswagen's involvement in this emerging market
  • Johannes Wyrwoll and Ralf Hanschen
  • Engineering business in China
  • Savas Tümis, Bin Shen, and Daniel Mohr
  • Market entry and business success in PR China : the case of MAN Roland
  • Markus Rall
  • The Chinese consumer puzzle : placing branded FMCG in the Chinese market
  • Invest in China : how to find the right location
  • Stefan Herr, James Gong, and Xuyong Shi
  • Matthias Schramm and Markus Taube
  • After the hype : investment in China?
  • Stefan Lippert
  • The China boom : what's left for us?
  • Frank Sieren
Dimensions
unknown
Extent
1 online resource (viii, 275 pages)
Form of item
online
Isbn
9783540346142
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
Stock number
978-3-540-34614-2
System control number
  • (OCoLC)85811598
  • (OCoLC)ocm85811598
Label
Business success in China, Markus Hofer, Bernhard Ebel (editors), (electronic resource)
Link
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Tao, strategy and Li
  • Chin-Ning Chu
  • Conquering the dragon : entry strategies for the Chinese market
  • Jana Schmutzler de Uribe, Bernhard Ebel, and Markus B. Hofer
  • Competing in the dragon's den : strategies for a changed China
  • Peter Williamson and Ming Zeng
  • Business strategy in China's transformation
  • Jonathan Story
  • A guide to business success in China for foreign enterprises
  • Kang Gang Hu
  • The rise of the dragon
  • Effective pricing strategies for foreign and Chinese companies
  • Stefan Herr, Fan Oswald-Chen, and Ying Yang
  • The run to China : and the need of better information and analysis
  • Hubert Fromlet
  • Market research as a module in market strategies in China
  • Brigitte Wolff
  • Legal constraints on business in China
  • Sven-Michael Werner
  • Successful business relations with China : to-dos and taboos
  • Sylvia Knoss and Helen Beveridge--
  • Bernhard Ebel, Markus B. Hofer, and Jana Schmutzler de Uribe
  • The insurance and banking sectors in China
  • Heinz Dollberg
  • Automotive dragon power in China
  • Markus B. Hofer, Bernhard Ebel, and Jana Schmutzler de Uribe
  • Business development in China : Volkswagen's involvement in this emerging market
  • Johannes Wyrwoll and Ralf Hanschen
  • Engineering business in China
  • Savas Tümis, Bin Shen, and Daniel Mohr
  • Market entry and business success in PR China : the case of MAN Roland
  • Markus Rall
  • The Chinese consumer puzzle : placing branded FMCG in the Chinese market
  • Invest in China : how to find the right location
  • Stefan Herr, James Gong, and Xuyong Shi
  • Matthias Schramm and Markus Taube
  • After the hype : investment in China?
  • Stefan Lippert
  • The China boom : what's left for us?
  • Frank Sieren
Dimensions
unknown
Extent
1 online resource (viii, 275 pages)
Form of item
online
Isbn
9783540346142
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
Stock number
978-3-540-34614-2
System control number
  • (OCoLC)85811598
  • (OCoLC)ocm85811598

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