The Resource Business relationship management and marketing : mastering business markets, Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors

Business relationship management and marketing : mastering business markets, Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors

Label
Business relationship management and marketing : mastering business markets
Title
Business relationship management and marketing
Title remainder
mastering business markets
Statement of responsibility
Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors
Creator
Contributor
Editor
Subject
Genre
Language
  • eng
  • ger
  • eng
Summary
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice
Member of
Cataloging source
N$T
http://bibfra.me/vocab/lite/collectionName
Geschäftsbeziehungsmanagement
Dewey number
658.8
Index
index present
LC call number
HF5415.1263
LC item number
.G47 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kleinaltenkamp, Michael
  • Plinke, Wulff
  • Geiger, Ingmar
Series statement
Springer texts in business and economics
http://library.link/vocab/subjectName
  • Industrial marketing
  • Relationship marketing
  • Marketing
  • Sales management
  • Customer relations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Customer relations
  • Industrial marketing
  • Marketing
  • Relationship marketing
  • Sales management
  • Business and Management
  • Marketing
  • Market Research/Competitive Intelligence
  • Business Strategy/Leadership
  • Sales/Distribution
Label
Business relationship management and marketing : mastering business markets, Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-662-43856-5
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships -- Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783662438565
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-662-43856-5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)892919291
  • (OCoLC)ocn892919291
Label
Business relationship management and marketing : mastering business markets, Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-662-43856-5
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships -- Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783662438565
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-662-43856-5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)892919291
  • (OCoLC)ocn892919291

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