The Resource Business Project Management and Marketing : Mastering Business Markets, Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors

Business Project Management and Marketing : Mastering Business Markets, Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors

Label
Business Project Management and Marketing : Mastering Business Markets
Title
Business Project Management and Marketing
Title remainder
Mastering Business Markets
Statement of responsibility
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors
Contributor
Editor
Subject
Genre
Language
  • eng
  • ger
  • eng
Summary
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide
Member of
Cataloging source
AZU
Dewey number
  • 658.4/04
  • 658.8
Illustrations
illustrations
Image bit depth
0
Index
no index present
LC call number
HD69.P75
LC item number
B87 2016
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Kleinaltenkamp, Michael
  • Plinke, Wulff
  • Geiger, Ingmar
Series statement
Springer Texts in Business and Economics,
http://library.link/vocab/subjectName
  • Project management
  • Industrial marketing
  • Business
  • Accounting
  • Bookkeeping
  • Marketing
  • Organization
  • Planning
  • Accounting
  • Bookkeeping
  • Business
  • Marketing
  • Organization
  • Planning
  • Project management
  • Business & Economics
  • Business & Economics
  • Business & Economics
  • Project management
  • Finance & accounting
  • Organizational theory & behaviour
  • Business & Economics
  • Sales & marketing
Label
Business Project Management and Marketing : Mastering Business Markets, Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-662-48507-1
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation
Dimensions
unknown
Extent
1 online resource (VII, 399 pages 142 illustrations, 1 illustration in color.)
File format
multiple file formats
Form of item
online
Isbn
9783662485071
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
  • 10.1007/978-3-662-48507-1
  • 9783662485064
Other physical details
online resource
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)941065132
  • (OCoLC)ocn941065132
Label
Business Project Management and Marketing : Mastering Business Markets, Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-662-48507-1
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation
Dimensions
unknown
Extent
1 online resource (VII, 399 pages 142 illustrations, 1 illustration in color.)
File format
multiple file formats
Form of item
online
Isbn
9783662485071
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
  • 10.1007/978-3-662-48507-1
  • 9783662485064
Other physical details
online resource
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)941065132
  • (OCoLC)ocn941065132

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