The Resource Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management, Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger

Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management, Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger

Label
Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management
Title
Building the customer-centric enterprise
Title remainder
data warehousing techniques for supporting customer relationship management
Statement of responsibility
Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
Title variation
Data warehousing techniques for supporting customer relationship management
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
N$T
http://library.link/vocab/creatorName
Imhoff, Claudia
Dewey number
005.74
Illustrations
illustrations
Index
index present
LC call number
QA76.9.D3
LC item number
I64 2001eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Loftis, Lisa
  • Geiger, Jonathan G
http://library.link/vocab/subjectName
  • Database management
  • Management information systems
  • COMPUTERS
  • COMPUTERS
  • COMPUTERS
  • Database management
  • Management information systems
Label
Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management, Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
Link
https://ezproxy.lib.ou.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=56678
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 471-472) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ch. 1. The customer becomes the center of the business universe -- ch. 2. The customer and the corporate information factory (CIF) -- ch. 3. Understanding the customer life cycle -- ch. 4. Are you ready? Tuning the organization for CRM -- ch. 5. Getting underway -- ch. 6. Developing an integrated CRM technology environment -- ch. 7. Capturing customer information -- ch. 8. Quality relationships start with quality customer data -- ch. 9. Business intelligence : technologies for understanding your customers -- ch. 10. Facilitating customer touches with the customer ODS -- ch. 11. Automating the sales and service process -- ch. 12. Interacting with customers online -- ch. 13. Putting it all together with enterprise portals -- ch. 14. Preserving customer trust : the role of privacy -- ch. 15. The future of CRM
Dimensions
unknown
Extent
1 online resource (xxiv, 487 pages)
Form of item
online
Isbn
9780471319818
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)47008147
  • (OCoLC)ocm47008147
Label
Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management, Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
Link
https://ezproxy.lib.ou.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=56678
Publication
Bibliography note
Includes bibliographical references (pages 471-472) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ch. 1. The customer becomes the center of the business universe -- ch. 2. The customer and the corporate information factory (CIF) -- ch. 3. Understanding the customer life cycle -- ch. 4. Are you ready? Tuning the organization for CRM -- ch. 5. Getting underway -- ch. 6. Developing an integrated CRM technology environment -- ch. 7. Capturing customer information -- ch. 8. Quality relationships start with quality customer data -- ch. 9. Business intelligence : technologies for understanding your customers -- ch. 10. Facilitating customer touches with the customer ODS -- ch. 11. Automating the sales and service process -- ch. 12. Interacting with customers online -- ch. 13. Putting it all together with enterprise portals -- ch. 14. Preserving customer trust : the role of privacy -- ch. 15. The future of CRM
Dimensions
unknown
Extent
1 online resource (xxiv, 487 pages)
Form of item
online
Isbn
9780471319818
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)47008147
  • (OCoLC)ocm47008147

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