The Resource Branded conservatives : how the brand brought the right from the fringes to the center of American politics, Kenneth M. Cosgrove

Branded conservatives : how the brand brought the right from the fringes to the center of American politics, Kenneth M. Cosgrove

Label
Branded conservatives : how the brand brought the right from the fringes to the center of American politics
Title
Branded conservatives
Title remainder
how the brand brought the right from the fringes to the center of American politics
Statement of responsibility
Kenneth M. Cosgrove
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Cosgrove, Kenneth M.
Dewey number
320.520973/09045
Index
index present
LC call number
JC573.2.U6
LC item number
C67 2007
Literary form
non fiction
Nature of contents
bibliography
Series statement
Politics, media & popular culture,
Series volume
v. 12
http://library.link/vocab/subjectName
  • Conservatism
  • United States
Label
Branded conservatives : how the brand brought the right from the fringes to the center of American politics, Kenneth M. Cosgrove
Link
http://www.loc.gov/catdir/toc/ecip077/2006101457.html
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns
Dimensions
23 cm.
Extent
x, 364 p.
Isbn
9780820474656
Lccn
2006101457
System control number
  • 2848308-01okla_normanlaw
  • (SIRSI)2848308
  • (Sirsi) i9780820474656
  • (OCoLC)77494427
Label
Branded conservatives : how the brand brought the right from the fringes to the center of American politics, Kenneth M. Cosgrove
Link
http://www.loc.gov/catdir/toc/ecip077/2006101457.html
Publication
Bibliography note
Includes bibliographical references and index
Contents
A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns
Dimensions
23 cm.
Extent
x, 364 p.
Isbn
9780820474656
Lccn
2006101457
System control number
  • 2848308-01okla_normanlaw
  • (SIRSI)2848308
  • (Sirsi) i9780820474656
  • (OCoLC)77494427

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