The Resource Boundary spanning elements and the marketing function in organizations : concepts and empirical studies, Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors

Boundary spanning elements and the marketing function in organizations : concepts and empirical studies, Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors

Label
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
Title
Boundary spanning elements and the marketing function in organizations
Title remainder
concepts and empirical studies
Statement of responsibility
Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors
Contributor
Editor
Subject
Genre
Language
eng
Summary
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements
Cataloging source
N$T
Dewey number
658.8
Index
no index present
LC call number
HF5415.13
LC item number
.B68 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Sahadev, Sunil
  • Purani, Keyoor
  • Malhotra, Neeru
http://library.link/vocab/subjectName
  • Marketing
  • Marketing research
  • Organization
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing
  • Marketing research
  • Organization
  • Business and Management
  • Marketing
  • Sales/Distribution
  • Emerging Markets/Globalization
  • Human Resource Management
  • Services
  • Sales & marketing
  • Market research
  • Personnel & human resources management
  • Service industries
Label
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies, Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-13440-6
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation -- A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783319134406
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-319-13440-6
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)904132086
  • (OCoLC)ocn904132086
Label
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies, Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-13440-6
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation -- A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783319134406
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-319-13440-6
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)904132086
  • (OCoLC)ocn904132086

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