The Resource Audience, relevance, and search : targeting Web audiences with relevant content, James Mathewson, Frank Donatone, Cynthia Fishel

Audience, relevance, and search : targeting Web audiences with relevant content, James Mathewson, Frank Donatone, Cynthia Fishel

Label
Audience, relevance, and search : targeting Web audiences with relevant content
Title
Audience, relevance, and search
Title remainder
targeting Web audiences with relevant content
Statement of responsibility
James Mathewson, Frank Donatone, Cynthia Fishel
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Mathewson, James
Illustrations
illustrations
Index
index present
LC call number
PN171.O55
LC item number
M38 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Donatone, Frank
  • Fishel, Cynthia
http://library.link/vocab/subjectName
  • Online authorship
  • Web usage mining
  • Web sites
  • Web search engines
  • Internet users
  • Internet marketing
Label
Audience, relevance, and search : targeting Web audiences with relevant content, James Mathewson, Frank Donatone, Cynthia Fishel
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 163-167) and index
Contents
Writing for Web users implies writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords to attract your target audience -- Engaging with your Web visitors through more targeted search referrals -- Developing a search-optimized site architecture -- Gaining credibility through pagerank -- Capturing social media opportunities -- Measuring Web content effectiveness
Dimensions
24 cm.
Extent
xxvii, 177 p.
Isbn
9780137004201
Isbn Type
(pbk. : alk. paper)
Lccn
2010006751
Other physical details
ill.
System control number
  • 3531645-01okla_normanlaw
  • (SIRSI)3531645
  • (Sirsi) o457156730
  • (OCoLC)457156730
Label
Audience, relevance, and search : targeting Web audiences with relevant content, James Mathewson, Frank Donatone, Cynthia Fishel
Publication
Bibliography note
Includes bibliographical references (p. 163-167) and index
Contents
Writing for Web users implies writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords to attract your target audience -- Engaging with your Web visitors through more targeted search referrals -- Developing a search-optimized site architecture -- Gaining credibility through pagerank -- Capturing social media opportunities -- Measuring Web content effectiveness
Dimensions
24 cm.
Extent
xxvii, 177 p.
Isbn
9780137004201
Isbn Type
(pbk. : alk. paper)
Lccn
2010006751
Other physical details
ill.
System control number
  • 3531645-01okla_normanlaw
  • (SIRSI)3531645
  • (Sirsi) o457156730
  • (OCoLC)457156730

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