Coverart for item
The Resource Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference, Harlan E. Spotts, editor

Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference, Harlan E. Spotts, editor

Label
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
Title
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty
Title remainder
proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
Statement of responsibility
Harlan E. Spotts, editor
Creator
Contributor
Editor
Subject
Genre
Language
eng
Summary
​​This volume includes the full proceedings from the 2004℗ Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Am
Member of
Cataloging source
N$T
Dewey number
658.800973
Index
index present
LC call number
HF5415.1
LC item number
.A53a
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://bibfra.me/vocab/lite/organizationDate
(2004 :
http://bibfra.me/vocab/lite/organizationName
Academy of Marketing Science
http://library.link/vocab/relatedWorkOrContributorName
Spotts, Harlan E.
Series statement
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
http://library.link/vocab/subjectName
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing
  • United States
Label
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference, Harlan E. Spotts, editor
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-11845-1
Instantiates
Publication
Copyright
Note
"Vancouver, BC, Canada, May 26-29, 2004."
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • ACADEMY OF MARKETING SCIENCE; Officers 2004; Board of Governors; AMS 2004 Conference Program Chairs; Program Managers; Awards Coordinators; Acknowledgements; Preface; Academy of Marketing Science Distinguished Fellows; Reviewers; Session Chairs; Discussion Leaders; Table of Contents; THE INFLUENCE OF PERSONAL VALUES AND MATERIALISM ON MOTIVATIONS TOWARDS GIFTGIVING A MODEL AND EMPIRICAL EVIDENCE; ABSTRACT; INTRODUCTION; THE CONCEPTUAL FRAMEWORK; The concepts; Personal values; Materialism; Gift-giving; The Model; METHODOLOGY AND RESULTS
  • Relationships between Values, Materialism and Motivations towards gift-givingCONCLUSION; REFERENCES; THE CHANGING ROLE OF MARKETING FUNCTION AT BUSINESS UNIT LEVEL WITHIN MANUFACTURING COMPANIES; ABSTRACT; INTRODUCTION; BACKGROUND; EXPLORATORY STUDY; PROPOSITIONS ON BUSINESS UNIT MARKETING ORGANIZATION; MANAGERIAL IMPLICATION; CONCLUSIONS; REFERENCES; THE EFFECT OF MARKETING MANAGERS' BOUNDARY SPANNING ABILITY ON ORGANIZATIONAL CULTURE; ABSTRACT; THE RELATIONSHIP OF ORGANIZATIONAL SIZE TO STRATEGIC CLASSIFICATIONS IN THE FINANCIAL SERVICES INDUSTRY; ABSTRACT; INTRODUCTION
  • ORGANIZATIONAL SIZE AND STRATEGYSAMPLE DESCRIPTION; MEASURES; ANALYSIS/RESULTS; DISCUSSION/CONCLUSIONS/LIMITATIONS; REFERENCES; EXPANDING ON THE EMOTIONAL AND SYMBOLIC INTERACTIONAL ASPECTS OF BUSINESS CUSTOMER DESIRED VALUE CHANGE: A CONCEPTUAL MODEL; ABSTRACT; INTRODUCTION; THE CURRENT CDVC MODEL; EMOTION AND CUSTOMER DESIRED VALUE CHANGE; Emotions in Marketing; Emotion and Contextual Conditions Within CDVC; SYMBOLIC INTERACTIONISM, EMOTION AND CDVC; Symbolic Interactionism; Symbolic lnteractionism and CDVC; A Role for Emotion in Symbolic Interaction Focused CDVC; DISCUSSION
  • Research ImplicationsREFERENCES; THE EFFECTS OF EXPERIENCE AND AGE ON RELATIONAL ORIENTATION; ABSTRACT; WHO'S IN THE HOUSE: A SOCIAL IDENTITY PERSPECTIVE ON ARTS PATRONAGE; ABSTRACT; INTRODUCTION; RESULTS; COMPETITIVE MYOPIA IN A NOT-FOR-PROFIT SERVICE INDUSTRY: THE CASE OF THE PERFORMING ARTS SECTOR IN THE UK; ABSTRACT; INTERNAL COMPETITION: NATURE AND EFFECTS IN A NONPROFIT RETAIL MARKETING ENVIRONMENT; ABSTRACT; MANAGING CUSTOMERS IN FINANCIAL SERVICES: THE ROLE OF THE MARKETING FUNCTION IN E-COMMERCE; ABSTRACT; INTRODUCTION; THE ROLE OF MARKETING IN CONTEMPORARY ORGANIZATIONS
  • THE FINANCIAL SERVICES CASE STUDIESTHE ROLE OF MARKETERS IN E-COMMERCE INITIATIVES IN THE CASE STUDIES; THE POTENTIAL FOR GREATER MARKETING INPUT AT THE STRATEGIC LEVEL; THE POTENTIAL FOR GREATER MARKETING INVOLVEMENT AT THE OPERATIONAL LEVEL; EXTENDING MARKETING MANAGEMENT; CONCLUSIONS; REFERENCES; IMPACT OF INTERNET ATMOSPHERICS ON SURFER BEHAVIOR; ABSTRACT; The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process; CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT: A TWO-SIDED APPROACH; ABSTRACT; INTRODUCTION
Dimensions
unknown
Extent
1 online resource (xxxiii, 353 pages).
File format
unknown
Form of item
online
Isbn
9783319118451
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)896824668
  • (OCoLC)ocn896824668
Label
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference, Harlan E. Spotts, editor
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-11845-1
Publication
Copyright
Note
"Vancouver, BC, Canada, May 26-29, 2004."
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • ACADEMY OF MARKETING SCIENCE; Officers 2004; Board of Governors; AMS 2004 Conference Program Chairs; Program Managers; Awards Coordinators; Acknowledgements; Preface; Academy of Marketing Science Distinguished Fellows; Reviewers; Session Chairs; Discussion Leaders; Table of Contents; THE INFLUENCE OF PERSONAL VALUES AND MATERIALISM ON MOTIVATIONS TOWARDS GIFTGIVING A MODEL AND EMPIRICAL EVIDENCE; ABSTRACT; INTRODUCTION; THE CONCEPTUAL FRAMEWORK; The concepts; Personal values; Materialism; Gift-giving; The Model; METHODOLOGY AND RESULTS
  • Relationships between Values, Materialism and Motivations towards gift-givingCONCLUSION; REFERENCES; THE CHANGING ROLE OF MARKETING FUNCTION AT BUSINESS UNIT LEVEL WITHIN MANUFACTURING COMPANIES; ABSTRACT; INTRODUCTION; BACKGROUND; EXPLORATORY STUDY; PROPOSITIONS ON BUSINESS UNIT MARKETING ORGANIZATION; MANAGERIAL IMPLICATION; CONCLUSIONS; REFERENCES; THE EFFECT OF MARKETING MANAGERS' BOUNDARY SPANNING ABILITY ON ORGANIZATIONAL CULTURE; ABSTRACT; THE RELATIONSHIP OF ORGANIZATIONAL SIZE TO STRATEGIC CLASSIFICATIONS IN THE FINANCIAL SERVICES INDUSTRY; ABSTRACT; INTRODUCTION
  • ORGANIZATIONAL SIZE AND STRATEGYSAMPLE DESCRIPTION; MEASURES; ANALYSIS/RESULTS; DISCUSSION/CONCLUSIONS/LIMITATIONS; REFERENCES; EXPANDING ON THE EMOTIONAL AND SYMBOLIC INTERACTIONAL ASPECTS OF BUSINESS CUSTOMER DESIRED VALUE CHANGE: A CONCEPTUAL MODEL; ABSTRACT; INTRODUCTION; THE CURRENT CDVC MODEL; EMOTION AND CUSTOMER DESIRED VALUE CHANGE; Emotions in Marketing; Emotion and Contextual Conditions Within CDVC; SYMBOLIC INTERACTIONISM, EMOTION AND CDVC; Symbolic Interactionism; Symbolic lnteractionism and CDVC; A Role for Emotion in Symbolic Interaction Focused CDVC; DISCUSSION
  • Research ImplicationsREFERENCES; THE EFFECTS OF EXPERIENCE AND AGE ON RELATIONAL ORIENTATION; ABSTRACT; WHO'S IN THE HOUSE: A SOCIAL IDENTITY PERSPECTIVE ON ARTS PATRONAGE; ABSTRACT; INTRODUCTION; RESULTS; COMPETITIVE MYOPIA IN A NOT-FOR-PROFIT SERVICE INDUSTRY: THE CASE OF THE PERFORMING ARTS SECTOR IN THE UK; ABSTRACT; INTERNAL COMPETITION: NATURE AND EFFECTS IN A NONPROFIT RETAIL MARKETING ENVIRONMENT; ABSTRACT; MANAGING CUSTOMERS IN FINANCIAL SERVICES: THE ROLE OF THE MARKETING FUNCTION IN E-COMMERCE; ABSTRACT; INTRODUCTION; THE ROLE OF MARKETING IN CONTEMPORARY ORGANIZATIONS
  • THE FINANCIAL SERVICES CASE STUDIESTHE ROLE OF MARKETERS IN E-COMMERCE INITIATIVES IN THE CASE STUDIES; THE POTENTIAL FOR GREATER MARKETING INPUT AT THE STRATEGIC LEVEL; THE POTENTIAL FOR GREATER MARKETING INVOLVEMENT AT THE OPERATIONAL LEVEL; EXTENDING MARKETING MANAGEMENT; CONCLUSIONS; REFERENCES; IMPACT OF INTERNET ATMOSPHERICS ON SURFER BEHAVIOR; ABSTRACT; The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process; CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT: A TWO-SIDED APPROACH; ABSTRACT; INTRODUCTION
Dimensions
unknown
Extent
1 online resource (xxxiii, 353 pages).
File format
unknown
Form of item
online
Isbn
9783319118451
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)896824668
  • (OCoLC)ocn896824668

Library Locations

  • Architecture LibraryBorrow it
    Gould Hall 830 Van Vleet Oval Rm. 105, Norman, OK, 73019, US
    35.205706 -97.445050
  • Bizzell Memorial LibraryBorrow it
    401 W. Brooks St., Norman, OK, 73019, US
    35.207487 -97.447906
  • Boorstin CollectionBorrow it
    401 W. Brooks St., Norman, OK, 73019, US
    35.207487 -97.447906
  • Chinese Literature Translation ArchiveBorrow it
    401 W. Brooks St., RM 414, Norman, OK, 73019, US
    35.207487 -97.447906
  • Engineering LibraryBorrow it
    Felgar Hall 865 Asp Avenue, Rm. 222, Norman, OK, 73019, US
    35.205706 -97.445050
  • Fine Arts LibraryBorrow it
    Catlett Music Center 500 West Boyd Street, Rm. 20, Norman, OK, 73019, US
    35.210371 -97.448244
  • Harry W. Bass Business History CollectionBorrow it
    401 W. Brooks St., Rm. 521NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • History of Science CollectionsBorrow it
    401 W. Brooks St., Rm. 521NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • John and Mary Nichols Rare Books and Special CollectionsBorrow it
    401 W. Brooks St., Rm. 509NW, Norman, OK, 73019, US
    35.207487 -97.447906
  • Library Service CenterBorrow it
    2601 Technology Place, Norman, OK, 73019, US
    35.185561 -97.398361
  • Price College Digital LibraryBorrow it
    Adams Hall 102 307 West Brooks St., Norman, OK, 73019, US
    35.210371 -97.448244
  • Western History CollectionsBorrow it
    Monnet Hall 630 Parrington Oval, Rm. 300, Norman, OK, 73019, US
    35.209584 -97.445414
Processing Feedback ...