The Resource Applied conjoint analysis, by Vithala R. Rao

Applied conjoint analysis, by Vithala R. Rao

Label
Applied conjoint analysis
Title
Applied conjoint analysis
Statement of responsibility
by Vithala R. Rao
Creator
Author
Subject
Genre
Language
eng
Summary
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments
Cataloging source
N$T
http://library.link/vocab/creatorName
Rao, Vithala R
Dewey number
658.8343
Illustrations
illustrations
Index
no index present
LC call number
HF5415.2
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Conjoint analysis (Marketing)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Science économique
  • Affaires
  • Conjoint analysis (Marketing)
  • Business and Management
  • Marketing
  • Statistics for Business/Economics/Mathematical Finance/Insurance
  • Market Research/Competitive Intelligence
  • Operation Research/Decision Theory
Label
Applied conjoint analysis, by Vithala R. Rao
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-540-87753-0
Instantiates
Publication
Copyright
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes -- Chapter 6 Applications for Products and Service Design and Product Line Decisions -- Chapter 7 Applications for Product Positioning and Market Segmentation -- Chapter 8 Applications for Pricing Decisions -- Chapter 9 Applications to a Miscellany of Marketing Problems -- Chapter 10 Recent Developments and Future Outlook
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783540877530
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-540-87753-0
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)870999327
  • (OCoLC)ocn870999327
Label
Applied conjoint analysis, by Vithala R. Rao
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-540-87753-0
Publication
Copyright
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes -- Chapter 6 Applications for Products and Service Design and Product Line Decisions -- Chapter 7 Applications for Product Positioning and Market Segmentation -- Chapter 8 Applications for Pricing Decisions -- Chapter 9 Applications to a Miscellany of Marketing Problems -- Chapter 10 Recent Developments and Future Outlook
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783540877530
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-540-87753-0
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)870999327
  • (OCoLC)ocn870999327

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