The Resource Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole

Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole

Label
Advertising on trial : consumer activism and corporate public relations in the 1930s
Title
Advertising on trial
Title remainder
consumer activism and corporate public relations in the 1930s
Statement of responsibility
Inger L. Stole
Creator
Subject
Language
eng
Additional physical form
Table of contents available via the World Wide Web.
Cataloging source
COO
http://library.link/vocab/creatorName
Stole, Inger L
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
HF5813.U6
LC item number
S77 2006
Literary form
non fiction
Nature of contents
bibliography
Series statement
The history of communication
http://library.link/vocab/subjectName
  • Advertising
  • Corporations
Label
Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole
Link
http://www.loc.gov/catdir/toc/ecip0514/2005017226.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [209]-277) and index
Contents
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement -- The drive for federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union of the United States Inc. -- Defining the consumer agenda: the business community joins the Fray -- Legislative closure : the Wheeler-Lea Amendment -- Red-baiting the consumer movement
Dimensions
24 cm.
Extent
xviii, 290 p.
Isbn
9780252072994
Isbn Type
(paper : alk. paper)
Lccn
2005017226
Other control number
  • 9780252030598
  • 9780252072994
Other physical details
ill.
System control number
  • 2638987-01okla_normanlaw
  • (SIRSI)2638987
  • (Sirsi) o60741999
  • (OCoLC)60741999
Label
Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole
Link
http://www.loc.gov/catdir/toc/ecip0514/2005017226.html
Publication
Bibliography note
Includes bibliographical references (p. [209]-277) and index
Contents
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement -- The drive for federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union of the United States Inc. -- Defining the consumer agenda: the business community joins the Fray -- Legislative closure : the Wheeler-Lea Amendment -- Red-baiting the consumer movement
Dimensions
24 cm.
Extent
xviii, 290 p.
Isbn
9780252072994
Isbn Type
(paper : alk. paper)
Lccn
2005017226
Other control number
  • 9780252030598
  • 9780252072994
Other physical details
ill.
System control number
  • 2638987-01okla_normanlaw
  • (SIRSI)2638987
  • (Sirsi) o60741999
  • (OCoLC)60741999

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