The Resource Advances in national brand and private label marketing : second International Conference, 2015, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors

Advances in national brand and private label marketing : second International Conference, 2015, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors

Label
Advances in national brand and private label marketing : second International Conference, 2015
Title
Advances in national brand and private label marketing
Title remainder
second International Conference, 2015
Statement of responsibility
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors
Creator
Contributor
Editor
Subject
Genre
Language
eng
Summary
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona
Member of
Cataloging source
N$T
Dewey number
658.827
Index
no index present
LC call number
HF5415.1255
LC item number
I58 2015eb
Literary form
non fiction
http://bibfra.me/vocab/lite/meetingDate
2015
http://bibfra.me/vocab/lite/meetingName
International Conference on Research on National Brand and Private Label Marketing
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Martínez-López, Francisco J.
  • Gázquez Abad, Juan Carlos
  • Sethuraman, Raj
Series statement
Springer proceedings in business and economics
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Business and Management
  • Marketing
  • Industrial, Organisational and Economic Psychology
  • e-Business/e-Commerce
  • Business Strategy/Leadership
  • Occupational & industrial psychology
  • E-commerce: business aspects
  • Business strategy
  • Sales & marketing
Label
Advances in national brand and private label marketing : second International Conference, 2015, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-20182-5
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319201825
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-319-20182-5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)910845418
  • (OCoLC)ocn910845418
Label
Advances in national brand and private label marketing : second International Conference, 2015, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-20182-5
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319201825
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-319-20182-5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)910845418
  • (OCoLC)ocn910845418

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